CONTENT
How She Built a Roofing Company on Referrals and Social Media (No Ad Budget)
This episode features Heather Hitchcock, owner of Royal Roofing, who shares her incredible journey of resilience and building a successful roofing company with no ad budget. She discusses her past entrepreneurial ventures, overcoming personal adversity, and her strategy for leveraging referrals and social media for business growth.
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Google Rankings Are Stable, But Calls Are Dropping: What’s Happening to Garage Door Leads?
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Google Just Changed GBP Again: Garage Door Companies Have 4 Days to Act
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From $500K to $15M+: How Central Door Solutions Built a Garage Door Empire
19:18
Google Is Auto-Upgrading Your Ads to AI Max: What Garage Door Companies Need to Know
21:04
Did Someone Just Spend $2 Billion on Garage Door Companies? + Google Updates
16:54
Google LSA Is Charging for Missed Calls: What Garage Door Companies Need to Know
22:44
You Switched Marketing Agencies… Now Your Google Rankings Are Gone
27:38
Google Business Profile Is Becoming the Battleground: How Garage Door Companies Can Compete
11:31
Google Ads, ChatGPT Ads & LSA Updates: What Garage Door Companies Need to Know
18:35
Google Just Changed Local Service Ads: What Every Garage Door Company Needs to Know
16:45
5 Things Every Garage Door Company Must Fix to Grow Faster in 2026
32:14
Google AI Search Is Here: The Biggest SEO Changes Every Garage Door Company Must Know
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Google AI, ChatGPT Ads & Apple’s Biggest AI Move Yet: What Garage Door Companies Must Know
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Google AI Is Calling Your Customers: The SEO & Marketing Changes Every Garage Door Company Must Know
CX
28:20
Reputation Beats Rankings in Home Improvement with Guest Greg Cummings
38:53
The Sales Manager Scorecard: Why Gross Numbers Beat Net Numbers with Guest Joe Downey
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Just Win The Day: $20M With Better KPIs & Fewer Products with Guest Lakota Tidd
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Inside Baths for the Brave: Inside Baths for the Brave: Serving the Veterans Who Have Served Us
26:56
Legally Speaking: Not Fun, Definitely Necessary. Avoiding Legal Issues with Guest Heather Macklin
26:27
1.5M Leads Per Year. Learn How He Does It. With Guest Dave Azer
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The Home Improvement Website Fix to Win More Leads Before They Even Call
CX
22:52
Where Home Improvement Businesses Get Stuck (And What to Do About It)
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The One Decision That Changes a Home Improvement Business with Brian Kaskavalciyan
26:35
The Secret to Building a Winning Team with Vince & Anthony Nardo
33:15
Why Better Leads Beat More Leads with Guest Scott Berman
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Knock Knock. Who’s There? The Canvassing Playbook with Guest Megan Beattie
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Ex-Cop’s 3-Strike Rule for Lawn Care Clients: Firm Prices, Trip Charges | Andy Wilson (Lawn Hustle)
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Don’t Try to See It All: How to Make the Most of Equip Expo 2026 | Lawn Care Pros Call In!
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You Don’t Need a $1 Million Lawn Care Business | Shawn Spencer
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Clean Mouth, Clean Lawns: Why Swearing Costs Lawn Pros Clients + Snow Prepay Strategy
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Kept Off the Mower, Became a Trimmer Artist: 70 Lawn Business on Word of Mouth | Mark Woodruff
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How Far Is Too Far for a Mower Dealer? New Brands, Dealer Support & the 4-3-2 Warranty
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Turf Nerds x Viper Mowers: Equip Expo 2026 Announcement + 2 Mower Giveaways | Rich Carroll
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Prosthetic Leg, 8 Employees & a Fuel Surcharge Nobody Fought | Stan Ritchie (Stan’s Lawn Care)
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Trim Wider Than You Think: String Trimmer Mistakes Every New Lawn Care Helper Makes
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Do Lawn Care Pros Need Continuing Education? Irrigation Mistakes & Plant ID | Eric The Turf Teacher
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I Hit a Mailbox… Then Knocked on the Door + Ferris in Wet Grass & Exmark Vertex Problems
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The $20K Pumpkin Patch: The October Side Hustle One Lawn Care Company Has Run for 32 Years
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Laid Off, Diagnosed With MS… Then He Built a Lawn Care Business | Ed Smits (The Turf Therapist)
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He Parks on the Property Line to Block My Mower + Does $400 Liquid Aeration Actually Work?
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Equip Expo 2026 First-Timer’s Guide + Who Really Bought Hustler? | Kris Kiser (OPEI)
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The Customer Communication Gap Technicians Miss
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The Technician Trap That Stops Growth
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Why Customers Say No When Techs Are Right
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Most Techs Ask the Wrong Questions
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How to Get Through a Long Day of Service Calls Without Burning Out
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The 3 Cs Every Technician Needs: Competence, Confidence, Control
CX
26:01
How to Stop “Too Expensive” From Killing the Sale
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The 30 Minutes That Decide Every Service Call
CX
34:02
How to Get Customers on Your Side in the First 15 Minutes
CX
46:38
Stop Diagnosing the Complaint. Diagnose the System.
CX
39:46
The Real Reason You’re Losing Sales as a Technician (It’s Not Your Skills)
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You’re Losing Money Before You Knock on the Door (Here’s Why)
CX
26:00
How to Handle Any Customer Objection (Using Skills You Already Have)
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Stop Showing All 4 Options at Once (Here’s Why You’re Losing the Sale)
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Why Customers Push Back on Your Recommendations
CX
