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How to Get More Leads With Google LSA in 2026

📅 October 28, 2026 ⏱️ 28:11 🎤 John Wilson, Sam Preston

Chapters

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  • 0:00
    LSA for Home Services
    John and Sam introduce the importance of Google LSA for home service businesses, especially for those new to digital marketing.
  • 0:44
    LSA Integration & Performance
    They discuss how LSA functions like Performance Max campaigns and its direct link to Google Business Profile for better performance.
  • 1:45
    New LSA Features
    The hosts explain new LSA features, including missed call billing and the intention to allow wider service area matching, even for out-of-state firms.
  • 2:58
    Greenfielding & Expansion
    John shares strategies for greenfielding into new markets using LSA and Google Business Profiles, leveraging digital marketing before physical presence.
  • 3:28
    Measuring LSA ROI
    The discussion emphasizes the critical need for contractors to measure the ROI of LSA campaigns by integrating data with CRMs to track actual revenue.
  • 3:55
    Cost Per Lead Trends
    Sam shares interesting trends in LSA cost per lead across different home services, noting a decrease for plumbing while others increase.
  • 4:29
    Future LSA Strategies
    They highlight the importance of embracing new technologies and being open to experimental strategies to push the boundaries of lead generation.

Speakers

J
John Wilson
Host
S
Sam Preston
CEO of Service Scalers

Key Takeaways

✦

If you haven't activated Google LSA, do so immediately as it's often the easiest and highest-performing lead channel for contractors.

✦

Prioritize answering every call from LSA, as missed calls are now billed, making call answering crucial for cost-effectiveness and lead conversion.

✦

Optimize your Google Business Profile (GBP) thoroughly, as its setup and activity directly impact your LSA campaign's performance, including reviews and regular posting.

✦

Integrate LSA data with your CRM to accurately track ROI, distinguishing between lead generation and actual revenue to make informed budget decisions.

✦

Consider leveraging LSA for greenfield expansion into new territories by setting up a GBP and LSA campaigns even before establishing a physical presence.

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