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Power100 PowerChat with Jamie DeMersman

📅 November 3, 2026 ⏱️ 30:13 🎤 Greg Cummings, Jamie DeMersman

Chapters

Click to jump to section

  • 0:00
    Introduction to Home Improvement Financing
    Overview of the financing landscape in the home improvement industry.
  • 2:56
    Building Pure Finance from the Ground Up
    Discussion on the creation and purpose of Pure Finance.
  • 6:06
    Navigating High-Risk Transactions
    Insights into managing risk in high-ticket transactions.
  • 8:53
    The Importance of Underwriting and Risk Assessment
    Exploring the role of underwriting in financial services.
  • 12:05
    Overcoming Resistance to Change
    Addressing contractors' hesitance to switch payment processors.
  • 15:13
    The Role of Human Support in Payment Processing
    Emphasizing the need for human support in tech-driven processes.
  • 18:07
    Competitors in the Home Improvement Space
    Acknowledging other players in the payment processing industry.
  • 20:49
    Future Innovations at Pure Finance
    Discussing the future direction and innovations at Pure Finance.

Speakers

Greg Cummings
Greg Cummings
Host
J
Jamie DeMersman
Guest

Key Takeaways

✦

Implement risk assessment processes to manage high-ticket transactions effectively.

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Provide human support alongside technological solutions to improve payment processing.

✦

Consider switching to financial services that offer transparency and no sign-up fees.

✦

Focus on chargeback mitigation to protect your business.

✦

Explore financial solutions that help with cash flow management.

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