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How He Built a $15M Electrical Business in Just 5 Years

📅 October 19, 2026 ⏱️ 44:56 🎤 Shane Vigliani, Ben

Chapters

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  • 1:04
    Ampere Electric's Rapid Growth
    Shane Vigliani details the rapid growth of Ampere Electric, from $700k in its first year to $15 million in its fifth year, highlighting the company's focus on residential electrical services.
  • 4:11
    Strategic Marketing & Reviews
    Vigliani explains his early marketing efforts, prioritizing Google reviews over other platforms and how becoming the highest-reviewed company significantly boosted their business.
  • 8:26
    Team Structure & Management
    The discussion covers the company's current team structure, including 50 employees, various managers, and the timing of hiring their first operations manager at $2 million in revenue.
  • 13:24
    Cash Flow & Profitability
    Shane addresses cash flow challenges during rapid growth, maintaining healthy net margins at 15% and gross profit at 53%, while emphasizing fair compensation for employees.
  • 15:32
    Recruitment & Incentives
    The conversation shifts to recruitment strategies, focusing on building technicians in-house and using commission-based incentives to drive performance and attract talent.
  • 18:10
    Managerial Training & Accountability
    Vigliani outlines their approach to team leadership, leveraging Service Excellence, Nexstar, and third-party ride-along coaching to ensure accountability and continuous improvement.
  • 21:19
    Future Growth & Acquisitions
    Shane discusses his aspiration to reach $30 million, his M&A curiosity, and strategies for inorganic growth, including the value of marketing assets in acquisitions.
  • 29:42
    Advice for New Contractors
    Shane offers key advice for aspiring electrical business owners, emphasizing the importance of incentives, obsessing over reviews, embracing sales, and empowering people.

Speakers

S
Shane Vigliani
Owner of Ampere Electric
B
Ben
Host

Key Takeaways

✦

Prioritize and actively seek customer reviews: Becoming the highest-reviewed company in your niche, even within a few years, can significantly boost your credibility and 'feed the machine' for new leads.

✦

Implement performance-based incentives: Shift away from hourly pay for technicians and introduce commission structures that reward sales and installation, aligning employee motivation with business growth.

✦

Invest in strategic marketing: Focus on platforms like Google Business Profile (GBP) and consider traditional advertising like radio/billboards once digital low-hanging fruit is exhausted. Continuously optimize your online presence.

✦

Build a robust management structure early: Don't wait too long to hire your first manager; around $2 million in revenue is often the right time to delegate field operations and allow owners to focus on strategic growth.

✦

Develop an in-house training program: Invest in training your own technicians from apprentice to lead installer to service technician, ensuring they are aligned with your company's processes and quality standards.

✦

Utilize third-party coaching for field teams: Engage external coaches who can ride along with technicians, providing hands-on, in-the-field training that leads to immediate performance improvements and reinforces core processes.

✦

Evaluate acquisitions based on marketing assets: When considering M&A, focus on the value of marketing assets like Google Business Profiles, customer lists, and untapped market potential, rather than just revenue figures. Consider 'brownfielding' in new markets for strategic expansion.

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