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374. How to Hit #1 on Google without Google My Business

⏱️ 30:40 🎤 Aaron Sutter
AUDIO EPISODE
374. How to Hit #1 on Google without Google My Business
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Chapters

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  • 0:00
    Welcome & Personal Updates
    Aaron Sutter welcomes listeners, explains his recent sporadic podcast schedule due to illness and family activities, including a trip to Kentucky's Ark Encounter and Creation Museum, and shares a personal connection to the attractions.
  • 17:04
    Google Business Listing Challenges
    Sutter details his struggles with Google Business listings after a move, highlighting Google's AI flagging system and the difficulty of getting listings reinstated without professional help.
  • 19:44
    Achieving #1 Google Ranking
    He explains how to rank #1 on Google below sponsored ads and Google Business listings through consistent social media effort, particularly on Facebook and YouTube.
  • 23:11
    Website and Video Strategy
    Sutter stresses the importance of having a business website and using video content (like ads) with embedded URLs on social media to attract Google's crawlers and human interest.
  • 25:06
    Facebook Posting Tactics
    He elaborates on daily Facebook posting strategies, including tagging service areas and using community groups weekly to maximize visibility and drive traffic to the business website.
  • 28:17
    Consistency is Key
    Sutter concludes by emphasizing that consistent, strategic social media engagement and website optimization are vital for ranking on Google, despite its monopolistic nature in business advertising.

Speakers

A
Aaron Sutter
Host

Key Takeaways

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If your Google Business listing is problematic, don't waste time trying to fix it yourself; hire a specialist familiar with Google's system, or focus on alternative strategies.

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Aim to rank #1 on Google below the sponsored ads and Google Business listings by consistently posting on social media, especially Facebook and YouTube.

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Create a professional business website (even using platforms like Wix) and embed your website's URL in all social media posts and videos to help Google's crawlers find and prioritize your business.

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Utilize video content (even simple advertisement videos) on social media, making sure to show your face to optimize for both Google's algorithm and customer engagement.

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Post daily on your business and personal Facebook pages, and weekly in relevant community groups. Tag your service areas and use hashtags to increase visibility and reach potential clients.

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Prioritize keeping potential clients within the Facebook ecosystem by encouraging direct messages (PMs) rather than directing them to email or external websites, as Facebook's algorithm rewards on-platform engagement.

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