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Aaron Steed’s entrepreneurial journey starting at age 17

⏱️ 1:14:54 🎤 Wade Swickle, Aaron Steed
AUDIO EPISODE
Aaron Steed’s entrepreneurial journey starting at age 17
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Chapters

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  • 0:00
    Meat Head Movers' Origins
    Aaron Steed introduces his company, Meat Head Movers, and how he started it at age 17 with friends as a student labor service.
  • 4:29
    Grassroots Marketing Strategies
    Aaron details his early marketing efforts, including clip art business cards, newspaper ads, and a unique 'pay what you think we're worth' pricing model.
  • 13:40
    Pricing and Guarantees
    The discussion shifts to establishing premium pricing, offering detailed valuation and home protection guarantees, and how these build trust with clients.
  • 28:49
    Captive Insurance Policies
    Aaron explains the pros and cons of captive insurance policies for moving companies, noting their advantages for larger businesses.
  • 32:41
    Overcoming Major Challenges
    Aaron recounts how a dispute with AT&T Yellow Pages and an EEOC lawsuit, initially devastating, ultimately propelled Meat Head Movers' growth and innovation.
  • 53:37
    Sustaining Mental Health
    Aaron shares his strategies for maintaining mental well-being as an entrepreneur, emphasizing a strong support system, physical outlets like jiu-jitsu, and a disciplined morning routine.
  • 58:48
    Modern Marketing and Growth
    Aaron outlines current marketing tactics for new locations, including door hangers, truck advertisements, Google AdWords, and optimizing social media and call center operations.
  • 1:14:00
    400-Point Training Program
    Aaron details Meat Head Movers' comprehensive 400-point military-inspired training program for movers, emphasizing knowledge, tasks, and continuous learning for career advancement.

Speakers

W
Wade Swickle
Host — owner and CEO of two college brothers moving storage and franchising and co-founder of the Moving Titan retreat and co-founder of Titan Up training
A
Aaron Steed
CEO of Meat Head Movers

Key Takeaways

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Consider offering a "pay what you think we're worth" model initially to build trust and gather testimonials, especially when starting out or introducing a new service.

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Be intentional about your pricing strategy; charging a premium can enable you to invest in better talent, training, and service quality, justifying the higher cost to clients.

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Implement comprehensive guarantees, such as valuation for belongings and home protection, to differentiate your service and build client confidence, even if it's an additional charge.

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Invest in modern marketing channels like SEO, Google AdWords, and educational social media content, as traditional advertising methods may become obsolete.

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Prioritize speed to lead in your sales process; even a quick confirmation call can significantly improve client perception and reduce shopping around.

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Develop a robust, multi-level training program for your staff, similar to Meat Head Movers' 400-point military-inspired system, to ensure consistent quality and provide clear paths for employee growth.

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Cultivate a strong support system of mentors, advisors, and a disciplined personal routine to navigate entrepreneurial challenges and maintain mental well-being.

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