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Grow Your Profit by Adding Genuine Value for Your Customers w/ Tony Zambito

📅 March 30, 2021 ⏱️ 48:57 🎤 Alex Cadieux, Tony Zambito

Chapters

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  • 1:05
    Value Over Price
    Tony challenges the belief that pricing should be based on competitors, advocating for charging more when unique value is offered.
  • 4:05
    Concierge Service
    Zamko Group offers a turnkey, concierge service, managing all aspects of a project from design to subcontractor coordination, saving clients time and stress.
  • 6:12
    In-house Design Expertise
    Tony explains the value of in-house design services, where designs are not only aesthetically pleasing but also structurally sound and practical, leveraging his field experience.
  • 11:26
    The Showroom Experience
    Tony details how his boutique-style office and showroom create an elevated, personal, and immersive experience for clients, fostering trust and justifying premium pricing.
  • 19:12
    Evolving Beyond Volume
    Tony shares his journey from aiming for volume to embracing a design-first, experience-driven approach, constantly striving to outdo his previous work rather than competing with others.
  • 23:15
    Sales as a Psychological Game
    Tony views sales not as a numbers game, but as a psychological one focused on getting clients to understand and align with his vision and mindset.

Speakers

A
Alex Cadieux
Host
T
Tony Zambito
Zamko Group

Key Takeaways

✦

Don't base your pricing on competitors; differentiate your business by offering unique value and exceptional experiences, then charge accordingly.

✦

Offer a comprehensive, 'concierge' service that manages all aspects of a project, from design to coordinating multiple trades, to save clients time and provide peace of mind.

✦

Develop in-house design capabilities or work closely with designers who have practical field experience to ensure designs are not only beautiful but also buildable and cost-effective.

✦

Invest in a professional and inviting office or showroom space that reflects your brand's quality and attention to detail, enhancing the customer experience and justifying higher prices.

✦

Continuously strive to improve and outdo your own previous work, rather than focusing on competitors, to drive innovation and maintain passion for your craft.

✦

Utilize social media and platforms like hardscaper.com to network with other contractors, exchange ideas, and build a supportive community, which can lead to new insights and opportunities.

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