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How Contractors Scale Profitably with Meta Ads Featuring Keagan O’Connell

📅 March 23, 2026 ⏱️ 1:23:58 🎤 Dominic Caminata, Keagan O’Connell

Chapters

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  • 0:00
    Introduction
    Dominic Caminata introduces the podcast and guest Keagan O’Connell.
  • 2:56
    Keagan's Journey
    Keagan shares his journey from dishwashing to founding a marketing agency.
  • 6:46
    Importance of Responsibility
    Discussing the importance of taking responsibility in business.
  • 19:14
    Meta Ads Strategy
    Exploring effective strategies for using Meta Ads in contracting.
  • 29:42
    Creative Content
    Why creative content is crucial for ad success.
  • 42:07
    Partnerships vs. Volume
    The benefits of deep partnerships over high-volume models.
  • 53:44
    Cost of Marketing
    Understanding and optimizing the cost of marketing.
  • 1:04:26
    Future of Meta Ads
    Upcoming changes in Meta Ads and how to adapt.
  • 1:19:05
    Conclusion
    Final thoughts and takeaways from the discussion.

Speakers

Dominic Caminata
Dominic Caminata
Host — Grosso University
K
Keagan O’Connell
Founder & CEO, Lightningrowth Marketing

Key Takeaways

✦

Understanding the true cost of marketing is crucial for profitability.

✦

Creative content is more important than budget in ad campaigns.

✦

Successful scaling requires data-driven systems, not guesswork.

✦

Deeper partnerships can significantly enhance marketing results.

✦

Talking to real customers can transform your advertising approach.

✦

Upcoming changes in Meta Ads require staying informed to stay competitive.

✦

Avoid common marketing mistakes to improve ROI.

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