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239. The Award-Winning Builder’s Playbook with Chris Guilbert & Helena Tivey

⏱️ 42:27 🎤 Will Blunt, Chris Gilbert, Helena Tivy
AUDIO EPISODE
239. The Award-Winning Builder’s Playbook with Chris Guilbert & Helena Tivey
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Chapters

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  • 0:00
    Introduction to 10-fold Homes
    Host Will Blunt introduces Chris Gilbert from 10-fold Homes, an award-winning builder, and Helena Tivy from Arrow Agency, their marketing partner.
  • 5:22
    Marketing Agency Selection
    Chris explains how he chose Arrow Agency, highlighting the need for a holistic approach to marketing and data-driven insights over simple reports.
  • 13:40
    Strategic Marketing Approach
    Helena discusses how many builders often have a strategy problem, not just a lead problem, emphasizing niche positioning and consistent messaging.
  • 28:53
    Winning Builder Awards
    Chris details the criteria for winning the HIA Emerging Builder award, crediting significant growth, robust systems, and a client-focused drive.
  • 48:23
    Rebranding and Specialization
    Chris explains the strategic decision to rebrand from Gilbert Construction to 10-fold Homes, aligning the name with their specialized custom home building services.
  • 1:05:23
    Leveraging External Partners
    Chris highlights his reliance on outsourced partners like Smarter CRM for pre-sales and Wonder Build for project management, emphasizing the value of specialized expertise.
  • 1:12:35
    In-house vs. Agency Marketing
    Helena and Chris discuss the benefits of using a specialized marketing agency over an in-house team, particularly for paid advertising and staying current with industry trends.
  • 1:28:46
    Advice for Marketing Improvement
    Helena advises builders to clarify their ideal client and positioning, ensuring their marketing truly speaks to their target audience.
  • 1:33:39
    Importance of Networking
    Chris emphasizes the critical role of building a strong network with other builders, suppliers, and associations for problem-solving and shared growth.

Speakers

W
Will Blunt
Host
C
Chris Gilbert
Owner and Director of 10-fold Homes
H
Helena Tivy
Co-founder of Arrow Agency

Key Takeaways

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Prioritize a holistic marketing approach that goes beyond simple lead generation; focus on understanding your actual numbers and strategizing monthly.

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Define your ideal client and niche. Continuously refine your avatar and messaging to effectively communicate with and attract your desired customers.

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Implement robust systems for financial tracking, project management, and CRM. These systems are crucial for managing growth and demonstrating business maturity, which can lead to industry recognition.

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Leverage external partners for specialized tasks like marketing, CRM, and project management. This allows you to tap into expert knowledge and improve efficiency without needing in-house expertise for everything.

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Rebrand strategically to better reflect your business's core offerings and target market. A name that clearly communicates your specialty can enhance your online visibility and client alignment.

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Cultivate a strong network with other builders, suppliers, and associations. This provides valuable support, problem-solving opportunities, and helps combat professional isolation.

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