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Unexpected Lawn Care Marketing ROI with Phil Jackson

📅 November 5, 2026 ⏱️ 30:11 🎤 Chad Diller, Phil Jackson

Chapters

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  • 0:00
    Beyond Typical ROI
    The episode introduces the idea that marketing content offers more than just leads and revenue, impacting reputation and employee pride.
  • 1:45
    Phil's Marketing Approach
    Phil Jackson discusses his hands-on approach to marketing at Nature's Turf and how he utilized internal efforts and external vendors.
  • 5:28
    Wider ROI Benefits
    Phil shares how his marketing efforts fostered team pride, aided recruitment, and built authority within the community.
  • 13:02
    Strategic Content Use
    The discussion covers how content was used for upsells, in email blasts, and text messages, demonstrating measurable business impact.
  • 17:59
    Podcast for Homeowners
    Phil explains why Nature's Turf launched a B2C podcast, 'Behind the Turf,' and its surprising benefits despite initial skepticism.
  • 25:46
    Employee Recognition & Pride
    Phil recounts stories of how content made employees, like Ruth, feel like celebrities and boosted their pride in their work.
  • 30:23
    Marketing's Role in Acquisition
    The episode reveals how marketing content contributed to Nature's Turf's acquisition by Turf Master Brands, showcasing the company's value beyond financials.
  • 36:53
    Future Marketing Strategy
    Phil shares how his experience with Nature's Turf is shaping his approach to content and communications at Turf Masters Brands.
  • 44:00
    Advice for Contractors
    Phil offers advice to contractors on how to approach marketing, emphasizing bandwidth, agency partnerships, and a strategic plan for content utilization.

Speakers

C
Chad Diller
Host — CEO of Landscape Leadership
P
Phil Jackson
Nature's Turf (formerly), Turf Master Brands

Key Takeaways

✦

Broaden your definition of marketing ROI: Look beyond immediate leads and revenue to include benefits like enhanced reputation, employee pride, and recruitment.

✦

Invest in storytelling and team showcasing: Feature your employees in content to humanize your brand and build trust with customers and potential recruits.

✦

Repurpose content across multiple channels: Maximize the mileage of your video assets by using them in emails, text messages, social media, and internal communications.

✦

Consider a B2C podcast: Even for specific niches like lawn care, a podcast can personalize your brand, provide expert advice, and create engaging short-form content.

✦

Build a content library: Continuously create and archive B-roll and diverse content to have a valuable resource for future marketing needs and to make content creation easier.

✦

Understand marketing's role in business valuation: Strong branding and content can make your company more attractive to potential investors or acquirers, signaling a professionally run organization.

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