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What you don’t know about Benjamin Moore

⏱️ 39:02 🎤 Andrew Dwyer, Kevin Hoffman, Justin Dubeau, Mike Mundwiller
AUDIO EPISODE
What you don’t know about Benjamin Moore
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Chapters

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  • 0:00
    Welcome and Introductions
    Andrew Dwyer and Kevin Hoffman introduce the podcast and their guests from Benjamin Moore, Justin Dubeau and Mike Mundwiller.
  • 5:08
    Benjamin Moore's Contractor Focus
    Justin Dubeau and Mike Mundwiller explain their roles and Benjamin Moore's dedication to supporting painting contractors beyond just selling paint.
  • 9:39
    The Value of Premium Products
    Justin Dubeau discusses why Benjamin Moore advocates for premium products and how they can increase a contractor's average job revenue.
  • 14:14
    Regal Select and Job Costing
    Mike Mundwiller elaborates on Regal Select's nearly 70-year history and its positive impact on job costing, labor efficiency, and revenue for contractors.
  • 20:39
    Eco Spec and Healthcare
    Mike Mundwiller introduces the next-generation Eco Spec, highlighting its green properties, touch-up capabilities, and enhanced chemical resistance for healthcare settings.
  • 25:00
    Scuff-X for Durability
    Mike Mundwiller explains the origin and benefits of Scuff-X, a game-changing scuff-resistant paint that significantly extends repaint cycles in high-traffic areas.
  • 30:57
    Retailer Support & Expertise
    Justin Dubeau emphasizes the invaluable support and product expertise offered by Benjamin Moore's independent retailers for contractors.
  • 33:47
    Contractor Rewards Program
    Justin Dubeau details the free Contractor Rewards loyalty program, which allows contractors to earn points for purchases and use them for personal items or business investments like PCA membership.
  • 38:17
    Residential & Commercial Leads
    Justin Dubeau outlines resources for residential contractors, including leveraging local retailers and sales reps, and discusses the commercial color rendering program for large exterior projects.
  • 46:17
    Online Tools and Resources
    Justin Dubeau highlights benjaminmoore.com's contractor section, mailing lists, Instagram Pro handle, and color selection tools, including virtual color consultations.

Speakers

A
Andrew Dwyer
Host — Publisher of APC
K
Kevin Hoffman
Host — Editor in Chief of APC
J
Justin Dubeau
Senior Manager, Contractor Segment Marketing at Benjamin Moore
M
Mike Mundwiller
Senior Manager, End User Training at Benjamin Moore

Key Takeaways

✦

Utilize Benjamin Moore's premium products (e.g., Regal Select) to increase average job revenue and improve efficiency, as they minimize coats and positively impact job costing.

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Leverage the new Eco Spec for projects requiring green, low-odor, and chemically resistant paint, especially in healthcare, to address client needs and reduce labor creep from touch-ups.

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Recommend Scuff-X for high-traffic commercial or residential areas to reduce repaint cycles and touch-up work, presenting a long-term value proposition to clients.

✦

Build relationships with local Benjamin Moore independent retailers and sales reps for expert product advice, application guidance, and potential lead generation.

✦

Sign up for the free Contractor Rewards program to earn points on paint purchases, which can be redeemed for personal use or reinvested into your business, such as employee incentives or PCA membership.

✦

Explore Benjamin Moore's online resources and tools (benjaminmoore.com's contractor section, Instagram Pro, color consultation services) to streamline color selection and marketing efforts.

✦

Connect with your Benjamin Moore sales rep to tap into their architect and designer network, or to utilize the commercial color rendering program for winning large exterior repainting jobs.

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