Shelby Breger – Using Tech to Close Leads | RILLA LABS EP. 12
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Conduit uses newly commercialized LiDAR sensors — only in phones since around 2020 — to scan a home into a 3D model in about eight minutes, no video required.
That 3D model plus property and regional data automatically sizes the HVAC system by heat loss and gain, so techs stop guessing and installers don't fly blind.
Right-sizing matters: an accurate model can spec a SMALLER, better-performing system instead of overselling capacity to the homeowner.
The technology doubles as a sales tool — like drone roofing, it brings the homeowner into the process and builds trust visually.
One technician (Tony in Massachusetts) jumped from a 43% to a 70% close rate in his first couple months on Conduit by taking back control of the sales process.
Close rates rise because the tool creates confidence — onboarding is really about making the technician FEEL confident using it.
The best opportunities appear when a new technology finally enables something previously impossible; the trades are a huge, entrepreneur-dominated market tech long ignored.
Great products come from serving one specific community incredibly well, not from building something a thousand people merely call 'fine.'
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