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Digital Marketing for Contractors

Turning Old Leads Into New Projects

Send us Fan Mail Most contractors are sitting on thousands of old leads that never became a job, and most of them have no idea how many. In this episode, Meredith Medlin and Caitlyn Noble of FatCat Strategies explain why…

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Media All Video Audio | Pillar Community Culture Growth Innovation | Function Customer Experience Marketing Operations Sales

Showing 1–60 of 99 items in this section

Recently Added Turning Old Leads Into New Projects 25:16

Turning Old Leads Into New Projects

Sep 9, 2026
Recently Added Retargeting Ads: The Hidden Revenue Contractors Ignore 25:57

Retargeting Ads: The Hidden Revenue Contractors Ignore

Sep 2, 2026
How Smart Contractors Fill Their Pipeline Before the Slow Season 19:53

How Smart Contractors Fill Their Pipeline Before the Slow Season

Aug 19, 2026
Why Most Contractors Plateau (And How to Break Through It) 18:47

Why Most Contractors Plateau (And How to Break Through It)

Aug 12, 2026
Scaling Past $1M: What Marketing Systems Contractors Need 23:30

Scaling Past $1M: What Marketing Systems Contractors Need

Jul 29, 2026
Webinar Recap -From First Click to Paid Invoice: Closing the Attribution Loop for Home Improvement Contractor 45:13

Webinar Recap -From First Click to Paid Invoice: Closing the Attribution Loop for Home Improvement Contractor

Jul 22, 2026
No Brand, No Problem: Building From Zero Without Wasting Time or Money 22:25

No Brand, No Problem: Building From Zero Without Wasting Time or Money

Jul 15, 2026
Why Contractors Lose 30–50% of Their Leads (Without Realizing It) 20:35

Why Contractors Lose 30–50% of Their Leads (Without Realizing It)

Jul 8, 2026
Brand Audit Live: Fixing Real Businesses in Real Time 23:46

Brand Audit Live: Fixing Real Businesses in Real Time

Jul 1, 2026
The 5-Minute Rule: Why Speed to Lead Determines Who Wins the Job 27:12

The 5-Minute Rule: Why Speed to Lead Determines Who Wins the Job

Jun 25, 2026
Reviews, Photos, and Posts: What Actually Moves the Needle in Local Search 33:52

Reviews, Photos, and Posts: What Actually Moves the Needle in Local Search

Jun 17, 2026
Why Your Google Business Profile Isn’t Generating Calls 26:07

Why Your Google Business Profile Isn’t Generating Calls

Jun 10, 2026
Agency Horror Stories 21:37

Agency Horror Stories

Jun 3, 2026
How AI Search Is Changing the Way Homeowners Find Contractors: A Yelp Conversation 44:50

How AI Search Is Changing the Way Homeowners Find Contractors: A Yelp Conversation

May 20, 2026
What Contractors Should Automate First (And What Should Stay Human) 22:40

What Contractors Should Automate First (And What Should Stay Human)

May 13, 2026
AI in Sales Follow-Up: Turning More Leads Into Booked Appointments 25:33

AI in Sales Follow-Up: Turning More Leads Into Booked Appointments

May 6, 2026
Practical AI for Contractors: 10 Ways to Save Hours Every Week 21:01

Practical AI for Contractors: 10 Ways to Save Hours Every Week

Apr 29, 2026
Reviews, Reputation & Referrals at Scale 29:18

Reviews, Reputation & Referrals at Scale

Apr 22, 2026
Paid Ads 2026: What Still Works 26:33

Paid Ads 2026: What Still Works

Apr 15, 2026
AI for Contractors: Real Use Cases (Not Hype) 29:47

AI for Contractors: Real Use Cases (Not Hype)

Apr 8, 2026
Turning Happy Customers Into Your Best Sales Team with Get The Referral 43:00

Turning Happy Customers Into Your Best Sales Team with Get The Referral

Apr 1, 2026
The Follow-Up Gap – Where Contractors Lose Money 21:10

The Follow-Up Gap – Where Contractors Lose Money

Mar 25, 2026
Local SEO Isn’t Dead, But It’s Different 22:54

Local SEO Isn’t Dead, But It’s Different

Mar 18, 2026
Why Most Contractor Websites Don’t Convert (FastSite Webinar Replay) 53:44

Why Most Contractor Websites Don’t Convert (FastSite Webinar Replay)

Mar 11, 2026
Winter ’25-’26 Home Improvement & Digital Marketing News 23:37

Winter ’25-’26 Home Improvement & Digital Marketing News

Mar 4, 2026
Scaling Past the Owner Bottleneck 20:30

Scaling Past the Owner Bottleneck

Feb 25, 2026
Why Google Isn’t Enough Anymore (And What Contractors Should Do About It) 21:00

Why Google Isn’t Enough Anymore (And What Contractors Should Do About It)

Feb 18, 2026
Website Conversions in 2026: What Actually Works 24:02

Website Conversions in 2026: What Actually Works

Feb 11, 2026
The Real Cost of Bad Leads (And How to Eliminate Them) 18:31

The Real Cost of Bad Leads (And How to Eliminate Them)

Feb 4, 2026
Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry 22:25

Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry

Jan 14, 2026
Rewind Series – Revisiting SEO Trends You Can’t Ignore 22:41

Rewind Series – Revisiting SEO Trends You Can’t Ignore

Jan 7, 2026
Rewind Series – Revisiting Google Business Profile — What Contractors Must Know in 2026 22:37

Rewind Series – Revisiting Google Business Profile — What Contractors Must Know in 2026

Dec 31, 2025
Rewind Series – Revisiting Brand Awareness: What’s Changed Since 2023 25:48

Rewind Series – Revisiting Brand Awareness: What’s Changed Since 2023

Dec 24, 2025
Rewind Series – Revisiting Google Analytics 4: What’s Changed Since 2023 27:04

Rewind Series – Revisiting Google Analytics 4: What’s Changed Since 2023

Dec 17, 2025
Fall 2025 Home Improvement Industry & Digital Marketing News Roundup 40:24

Fall 2025 Home Improvement Industry & Digital Marketing News Roundup

Dec 10, 2025
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks 36:53

Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks

Sep 24, 2025
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates 36:11

Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates

Sep 17, 2025
The Power of the Pitch: Featuring Dean Curtis of Ingage.io 32:26

The Power of the Pitch: Featuring Dean Curtis of Ingage.io

Sep 10, 2025
The Power of Customer Reviews for Home Improvement Contractors 25:04

The Power of Customer Reviews for Home Improvement Contractors

Sep 3, 2025
From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen 42:25

From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen

Aug 27, 2025
Plan My Exit Strategy Series Teaser 2:16

Plan My Exit Strategy Series Teaser

Aug 25, 2025
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge 28:46

Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge

Aug 20, 2025
Tactics Rewired – What Still Works, What Doesn’t 21:11

Tactics Rewired – What Still Works, What Doesn’t

Aug 13, 2025
The Shift Has Begun: How AI is Changing the Online Game 21:25

The Shift Has Begun: How AI is Changing the Online Game

Aug 6, 2025
SPECIAL GUEST: Aging in Place – Tapping into the Home Access Market with Ross Gaskin 37:35

SPECIAL GUEST: Aging in Place – Tapping into the Home Access Market with Ross Gaskin

Jul 30, 2025
SPECIAL GUEST: Ryan Cohn from Blazeo 27:24

SPECIAL GUEST: Ryan Cohn from Blazeo

Jul 23, 2025
SPECIAL GUEST: HeavySet Tech with Scott Berman 36:11

SPECIAL GUEST: HeavySet Tech with Scott Berman

Jul 16, 2025
41. TV and OTT Advertising in Digital Strategies 20:00

41. TV and OTT Advertising in Digital Strategies

Jul 9, 2025
SPECIAL GUEST: Why Your Sales Team Needs a CRM Built for Construction 29:48

SPECIAL GUEST: Why Your Sales Team Needs a CRM Built for Construction

Jul 4, 2025
40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media 23:50

40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media

Jul 2, 2025
39. Field Marketing Meets Digital: A Hybrid Approach 21:13

39. Field Marketing Meets Digital: A Hybrid Approach

Jun 25, 2025
SPECIAL GUEST: How to Use Project Map It to Build Trust and Book More Jobs 31:26

SPECIAL GUEST: How to Use Project Map It to Build Trust and Book More Jobs

Jun 20, 2025
38. Maximizing Manufacturer Leads Through Digital Campaigns 26:08

38. Maximizing Manufacturer Leads Through Digital Campaigns

Jun 18, 2025
37. Choosing the Right Digital Marketing Agency for Growth 25:40

37. Choosing the Right Digital Marketing Agency for Growth

Jun 11, 2025
SPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & Referrals 32:32

SPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & Referrals

Jun 6, 2025
36. Optimizing Sales Funnels for Better Digital Conversions 41:40

36. Optimizing Sales Funnels for Better Digital Conversions

Jun 4, 2025
35. Avoiding Common PPC Pitfalls 33:34

35. Avoiding Common PPC Pitfalls

May 28, 2025
SPECIAL GUEST: Hiring the Right Leaders: Executive Recruitment in Home Improvement 36:44

SPECIAL GUEST: Hiring the Right Leaders: Executive Recruitment in Home Improvement

May 23, 2025
34. Digital Marketing Agencies: Finding the Right Fit 28:13

34. Digital Marketing Agencies: Finding the Right Fit

May 21, 2025
33. Effective CRM Solutions – Streamlining Your Digital Marketing Campaigns 32:11

33. Effective CRM Solutions – Streamlining Your Digital Marketing Campaigns

May 14, 2025