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Digital Marketing for Contractors

Turning Every Completed Job Into 3–5 New Leads

Send us Fan Mail Ask a contractor what a Google Ads lead cost last month and many can tell you to the dollar. Ask what a past customer is worth when they refer a neighbor, and you usually get a…

Digital Marketing for Contractors

Turning Every Completed Job Into 3–5 New Leads

Turning Every Completed Job Into 3–5 New Leads

GUEST EP – FatCat + Viaski

Agency Horror Stories Pt.2: Spooky Agency Stories

How Reviews Impact Revenue More Than Rankings

How to Tell if Your Marketing Agency Is Actually Performing

The Biggest PPC Mistakes Costing Contractors Thousands

The Three Clocks Every Lead Is Racing Against, with Olly Whittle of Aivi

GUEST EP – FatCat+ClientServe

Google Ads vs Local Services Ads: Where Contractors Should Spend

Turning Old Leads Into New Projects

Retargeting Ads: The Hidden Revenue Contractors Ignore

How Smart Contractors Fill Their Pipeline Before the Slow Season

Why Most Contractors Plateau (And How to Break Through It)

Scaling Past $1M: What Marketing Systems Contractors Need

Webinar Recap -From First Click to Paid Invoice: Closing the Attribution Loop for Home Improvement Contractor

No Brand, No Problem: Building From Zero Without Wasting Time or Money

Why Contractors Lose 30–50% of Their Leads (Without Realizing It)

Brand Audit Live: Fixing Real Businesses in Real Time

The 5-Minute Rule: Why Speed to Lead Determines Who Wins the Job

Reviews, Photos, and Posts: What Actually Moves the Needle in Local Search

Why Your Google Business Profile Isn’t Generating Calls

Agency Horror Stories

How AI Search Is Changing the Way Homeowners Find Contractors: A Yelp Conversation

What Contractors Should Automate First (And What Should Stay Human)

AI in Sales Follow-Up: Turning More Leads Into Booked Appointments

Practical AI for Contractors: 10 Ways to Save Hours Every Week

Reviews, Reputation & Referrals at Scale

Paid Ads 2026: What Still Works

AI for Contractors: Real Use Cases (Not Hype)

Turning Happy Customers Into Your Best Sales Team with Get The Referral

The Follow-Up Gap – Where Contractors Lose Money

Local SEO Isn’t Dead, But It’s Different

Why Most Contractor Websites Don’t Convert (FastSite Webinar Replay)

Winter ’25-’26 Home Improvement & Digital Marketing News

Scaling Past the Owner Bottleneck

Why Google Isn’t Enough Anymore (And What Contractors Should Do About It)

Website Conversions in 2026: What Actually Works

The Real Cost of Bad Leads (And How to Eliminate Them)

Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry

Rewind Series – Revisiting SEO Trends You Can’t Ignore

Rewind Series – Revisiting Google Business Profile — What Contractors Must Know in 2026

Rewind Series – Revisiting Brand Awareness: What’s Changed Since 2023

Rewind Series – Revisiting Google Analytics 4: What’s Changed Since 2023

Fall 2025 Home Improvement Industry & Digital Marketing News Roundup

Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks

Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates

The Power of the Pitch: Featuring Dean Curtis of Ingage.io

The Power of Customer Reviews for Home Improvement Contractors

From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen

Plan My Exit Strategy Series Teaser

Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge

Tactics Rewired – What Still Works, What Doesn’t

The Shift Has Begun: How AI is Changing the Online Game

SPECIAL GUEST: Aging in Place – Tapping into the Home Access Market with Ross Gaskin

SPECIAL GUEST: Ryan Cohn from Blazeo

SPECIAL GUEST: HeavySet Tech with Scott Berman

41. TV and OTT Advertising in Digital Strategies

SPECIAL GUEST: Why Your Sales Team Needs a CRM Built for Construction

40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media

39. Field Marketing Meets Digital: A Hybrid Approach