Tony Hoty – Keys to Canvassing Success | RILLA LABS EP. 11

Manufacturing your own leads through canvassing and events gives you far more control than buying them — you can nurture, confirm, and remind at every touch point.

Getting started with canvassing isn't about cost, it's about effort and know-how; even a small contractor can launch a program.

Don't overlook fairs, festivals, and non-home-show events — most contractors badly underestimate them.

Homeowners crave human connection; done right, a knock at the door is welcome rather than intrusive.

Turn past customers into a referral engine — before/after photos and a plastic 'gift card' referral tool work because neighbors trust neighbors.

Staff event booths with marketers who generate leads, not salespeople who try to close on the spot — that's a common and costly mistake.

Strategy is the differentiator: 'the battle is won before it's ever fought.' Combine online reviews and local search with your offline footprint.

Great canvassing programs win on culture first, then systems and process — technology is the sizzle that adds to it.