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Inside Baths for the Brave: Inside Baths for the Brave: Serving the Veterans Who Have Served Us

📅 July 27, 2026 ⏱️ 24:42 🎤 Brian Gottlieb, Senia Spellman

Chapters

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  • 0:33
    Senia Spellman's Background
    Senia shares her career trajectory from performance marketing to her current role helping home improvement businesses scale.
  • 3:33
    Baths for the Brave Mission
    Senia and Brian introduce 'Baths for the Brave', a movement providing free shower systems to veterans with mobility issues.
  • 8:54
    Impact on Veterans and Culture
    Brian recounts a touching story of surprising a veteran, highlighting the program's profound impact and team-building benefits.
  • 16:02
    Finding and Helping Veterans
    They discuss strategies for identifying deserving veterans and the importance of understanding their individual needs and reluctance to accept help.
  • 25:38
    Sisu Synergy & TV Marketing
    Senia explains her business, Sisu Synergy, and how she helps companies differentiate and generate leads through effective TV advertising and storytelling.
  • 32:48
    Effective TV Advertising
    Senia details her approach to TV campaigns, emphasizing authentic messaging, proper spot placement, and frequency over mere discounts.
  • 36:57
    Contacting Senia & Baths
    Senia provides her contact information for businesses interested in Sisu Synergy's marketing services or participating in Baths for the Brave.

Speakers

B
Brian Gottlieb
Host
S
Senia Spellman
CMO at Bath Works; Home Genius Exteriors; Sisu Synergy

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