Elevating the industry with insights from the nation’s top home improvement leaders.
336 articles published in 2026 under Feature Interview, newest first. Back to every article →
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When Contractor Risk Lives in More Than One Place A contractor can do great work and still leave the business exposed if the right protection is not in…
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As home improvement companies grow into new markets, one challenge becomes harder to solve: keeping employees connected to the same purpose while giving them room to grow. CAT…
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Home Improvement Companies Are Growing Revenue, But Do They Know What That Growth Really Costs? Home improvement companies spend every day trying to create more leads, book more…
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Home improvement companies spend a great deal of time trying to win the next lead. They invest in ads, sales teams, follow-up, and new ways to reach homeowners.…
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A Strong Home Improvement Brand Has to Give People More Than Another Ad Home improvement companies face a hard challenge today. Leads cost more, homeowners see more ads,…
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Premier Home Pros Is Building Growth Around Clearer Decisions As home improvement companies grow, leaders have more people, more customers, more projects, and more information to manage. For…
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Across the home improvement industry, rapid growth can create a difficult leadership challenge. Companies need more managers, more team leaders, and more people who can guide others. But…
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A Job Offer Can Sound Great. The Real Test Starts After You Say Yes. One of the biggest hiring challenges in home improvement is making sure the job…
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Leaders Can Carry a Lot into The Room That Never Shows Up on A Business Report Home improvement leaders spend a lot of time watching numbers. Revenue can…
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Growth Gets More Powerful When People Are Given A Real Chance To Reach It Growing home improvement companies need people who can learn fast, connect with homeowners, and…
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More Leads Do Not Matter If the Business Cannot Turn Them into Customers Across the home improvement industry, contractors often face the same growth problem. More leads come…
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Growth Means More When the Community Grows with You Growth can create a hard choice for home improvement leaders. As a company enters new markets, adds customers, and…
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The Easy Demand Faded, And Every Opportunity Started To Matter More For many home improvement companies, winning a customer has become harder. Leads cost more. Conversion rates are…
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Community Trust Can Feel Expensive Until A Leader Shows Where It Really Starts Many home improvement companies know they should be more involved in the communities they serve.…
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Success Is Easy to Admire And Much Harder To Rebuild Home improvement leaders often see the finished version of success. They see companies growing into new markets, strong…
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Sales teams live with pressure every day. One person closes more jobs. Another earns more money. One rep hits the goal while another misses it. That competition can…
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A Good Marketing Channel Can Still Be the Wrong Answer for The Growth Timeline Home improvement companies often face the same marketing problem. A channel starts working, so…
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Growth Can Build Better Systems While Quietly Pulling A Company Away From Its Purpose One of the hardest problems in the home improvement industry can appear after a…
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Home improvement companies are facing a new kind of search problem. For years, many contractors built their growth around Google, referrals, paid ads, social media, and strong local…
Why businesses are losing visibility in AI search results comes down to sameness. Greg Cummings explains what a real GEO strategy looks like in 2026.
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Aug 25, 2026
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Many home improvement companies know how to measure growth, but fewer stop to ask what that growth is meant to make possible. Leaders monitor leads, sales, revenue, job…
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The Hardest Technology Question Often Comes After the Demo Roofing contractors face a common problem. There are more software platforms, digital tools, and business systems to choose from…
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AI Is Moving Faster Than Most Contractors Can Plan For For many home service leaders, the hardest part of AI is no longer deciding whether it matters. The…
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Power100 shares the PowerChat conversation with Jeremy Atkinson of ContractingPRO and Dominic Caminata of Grosso University, a real contractor story about how one Memphis company rebuilt its entire…
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Aug 24, 2026
