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“If You’re the Only One Talking About Your Business, That’s a Problem”: Brian Gottlieb Says Home Improvement Brand Reputation Grows When Other People Tell the Story

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A Strong Reputation Needs More Than the Company’s Own Voice Home improvement companies face a trust problem that more advertising alone cannot solve. Every contractor can say it offers great service, cares about customers, and has a strong team. The harder question is whether customers, employees, and community members say the same thing when the … Read more

“Technology Should Empower Your Team, Not Distract It”: Greg Cummings and Augustine “AJ” Wadian Say Connected Systems Make Better Decisions Possible

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Premier Home Pros Is Building Technology Around the People Who Have to Use It Home improvement companies have more technology available to them than ever before, but that does not mean running the business has become easier. Sales teams may have one system. Marketing may use another. Customer information may live somewhere else. Production, scheduling, … Read more

“I’m Always Learning”: Mike Biondino Says Grosso University Keeps Giving Growing Home Improvement Sales Teams Something New To Bring Home

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Why Experienced Contractors Still Come Back to Grosso University Home improvement companies often spend the most time training the newest people on the sales team. New reps learn the sales steps, practice answering questions, and work on closing a job. But as people gain experience, training can start to slow down. Some sales leaders may … Read more

“Your Tech Stack Is Not A Growth Strategy”: Greg Cummings And James Lowder Say Clear Technology Ownership Matters As ATS Mechanical Scales As A Commercial HVAC Contractor in San Jose and Silicon Valley

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Buying More Technology Will Not Fix a Business That Has No One Owning the Result Growing companies have more technology choices than ever before. Software, AI tools, payment systems, dashboards, and business platforms can help teams move faster and make better decisions. But more tools can also create a new problem. A company may keep … Read more

“If You Don’t Explain It, They Won’t Buy Into It”: Michael Hoitt Says Leaders Must Show People The Path To Change

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Change Gets Hard When Employees Know the Task but Do Not Understand the Reason Home improvement companies often know when a system or process needs to change. The harder part is getting the people inside the company to move with that change. Leaders may bring in new technology, update a sales process, or change how … Read more

“A Leader’s Job Is To Make Decisions”: Bastian Cowsert Says Winning Contractors Use Technology To See Growth Coming And Act Faster

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Growth Can Create New Problems When the Business Is Not Ready for It Home services companies work hard to create more demand, but growth can quickly put pressure on the rest of the business. More marketing can bring more leads. More leads can create more appointments. More appointments can turn into more sales. That sounds … Read more

“They Can Have Both”: Michael Bruno Says Destination Motivation Gives EcoView Dealers A Contractor Sales Tool To Reduce Cancellations And Close More Jobs Without Making Homeowners Choose Between The Project And The Vacation

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When Homeowners Feel Forced to Choose, Contractors Need a Better Way to Add Value For many home improvement companies, one of the hardest parts of the sale comes when a homeowner knows the work is needed but starts thinking about what else the money could be used for. New windows may be important, but so … Read more

“Can You Prove They Are Covered Right Now?” Greg Cummings Says Contractor Insurance Visibility Can Build Trust Far Beyond Compliance

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A Certificate on File Does Not Always Tell You What Is True Today A growing home improvement company may collect proof of insurance when a contractor first joins the team. At that moment, everything can look right. The contractor has coverage. The company has the record. The job can move forward. But time changes things. … Read more

“If You Have To Feel Like An Engineer To Use It, It’s Too Hard”: Ali Azhar Says Contractor Technology Must Be Built For The Person In The Home

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Home Improvement Companies Have More Technology Than Ever, But More Tools Do Not Always Mean More Confidence Home improvement companies have more technology to choose from than ever before. Sales teams now work with AI tools, estimating software, measurement platforms, CRMs, design tools, proposal systems, and many other solutions. Each tool may promise to make … Read more

Do Not Make The Homeowner Start Over: Mohit Belani of Leads.io Says Customer Context Can Turn Speed To Lead Into Trust

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Home improvement companies work hard to respond to new leads fast, but speed can lose its value when the homeowner has to repeat everything they already shared. A customer may fill out a form, explain the type of project they need, share the age of their roof, bathroom, or windows, and say how much work … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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