Across the home improvement industry, companies often talk about growth through bigger sales goals, new markets, stronger marketing, and better products. Those things matter, but they can also create a challenge. As a company grows, more people must understand what the business is trying to build and why their work matters.
Infinity by Marvin has built its business around premium replacement solutions, including fiberglass replacement windows and doors for homeowners, while working with trusted partners that bring those products and services directly into local communities. For Tom Goldsmith, Vice President, Sales & Marketing at Infinity by Marvin, long-term growth depends on more than having the right product or setting a bigger goal. It depends on building a team that believes in the company’s direction.
That people’s first view became a central part of Goldsmith’s PowerChat conversation with Greg Cummings, CEO of Power100. The discussion examined the long-standing relationship between Infinity by Marvin and Lifetime Home Remodeling, but it also sparked a broader conversation about what makes a company strong enough to keep growing.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. By bringing leaders like Goldsmith into these conversations, Power100 gives contractors, partners, and industry leaders a closer look at the ideas, people, and relationships that can help build stronger companies.
One of the hardest parts of growth in the home improvement industry is not setting the next big goal. It is making sure the people inside the company understand that goal and believe they have a part in reaching it. A CEO may see the next market. A sales leader may see the next revenue target. A marketing team may see new ways to reach homeowners. But if the rest of the company does not understand where the business is going, growth can become harder to carry.
Tom Goldsmith, Vice President, Sales & Marketing at Infinity by Marvin
That was the deeper point Tom Goldsmith brought into his conversation with Greg Cummings. As Goldsmith reflected on the growth of Lifetime Home Remodeling and its relationship with Infinity by Marvin, he kept coming back to the people inside the business.
“The big part about that, you can’t do that alone and it’s building a team,” Goldsmith said.
For Goldsmith, a strong company is not built only by having a leader with a big idea. It is built when that idea reaches the people who must help turn it into real work. He pointed to the way Lifetime’s team cares about the business, the homeowners it serves, and the work it does every day.
“It’s about the people in the company, what they care about, the customers they care about, the pride they have in being with Lifetime and providing these services to their customers and these homeowners,” Goldsmith said.
That pride matters because growth puts more pressure on every part of a company. New markets bring new employees. More customers bring more chances to either strengthen or weaken the customer experience. Bigger goals ask more from sales, marketing, operations, service, and leadership. Goldsmith’s point is that these moving parts become stronger when people understand that they are working toward the same place.
“And that’s really, I guess in my mind, that’s the part that develops a real successful company, is when you can build a team of people that all buy in and understand and go to the same place,” Goldsmith said.
That idea gives home improvement leaders a simple way to look at growth. The vision may begin with the leader, but it cannot stay there. People need to know where the company is going. They need to see how their work connects to that direction. They need to care about the customers they serve. And they need to feel pride in the company they are helping build.
For Goldsmith, that is when a growth goal becomes more than a number. It becomes something the whole team can carry.
As the PowerChat moved deeper into growth, Tom Goldsmith, Vice President, Sales & Marketing at Infinity by Marvin, kept bringing the conversation back to one idea. Growth becomes stronger when people understand what they are building together. A company may have a strong product, a respected brand, and a plan to enter new markets, but those pieces still need people who believe in the direction. In his conversation with Greg Cummings, Goldsmith used the long relationship between Infinity by Marvin and Lifetime Home Remodeling to show what that can look like in real life. His comments moved from vision to team belief to trusted partnerships to shared learning and, finally, to the confidence that can help a company grow into something bigger.
Greg Cummings, CEO of Power100
When Infinity by Marvin looks for a potential business partner, Goldsmith said that large sales goals alone are not enough to win his confidence. Companies can come into a meeting with strong numbers and big plans, but he wants to know what sits behind those numbers. He wants to understand where the company is today, where its leaders want to take it, and whether they have shown that they can turn plans into action.
That is what stood out to Goldsmith when he first spent time with Peter Svedin. He remembers Svedin laying out a clear picture of the business and saying, “Here’s the company we are and here’s the company we want to be.” For Goldsmith, that kind of clarity gives people something real to follow. A sales target may tell a team what number it needs to reach. A clear vision tells people what they are helping build and why the work matters.
The same idea matters when customers begin looking for an Infinity by Marvin dealer. The company behind that local experience needs more than a product to sell. It needs a clear sense of what it stands for and where it is going. That direction shapes how leaders hire, how teams serve homeowners, and how the business prepares for future growth.
Goldsmith also pointed to what happened after those early talks. Svedin did not stop at sharing a goal. According to Goldsmith, he followed through. Then, once the first vision became real, he raised the next.
“The real wonderful thing about it is he’s done it,” Goldsmith said. “And then every time he does something, he throws a bigger idea or a bigger vision out there.”
That is where vision begins to earn trust. People do not only hear where the company is going. They begin to see proof that leadership means what it says.
A clear direction is only the start. The next question is whether the people inside the company believe they have a part in getting there.
Goldsmith made that point in simple terms.
“You can’t do that alone,” he said.
For a growing home improvement company, that lesson becomes more important with every new market, new employee, and new homeowner served. One leader cannot carry every customer experience. One executive cannot be in every sales meeting. One person cannot train every new hire, solve every service issue, or make every decision.
That is why Goldsmith sees the team as such an important part of a successful company.
“It’s about the people in the company, what they care about, the customers they care about, the pride they have in being with Lifetime and providing these services to their customers and these homeowners,” he said.
His point goes beyond having enough employees. A company can keep adding people and still struggle if those people do not understand the goal. What creates a stronger team is shared belief. People know where the company is going. They care about the work. They care about the customer. They understand how their own role helps move the business forward.
That belief also reaches the homeowner. A customer searching for professional replacement window installation may never see the planning meetings, training sessions, or team talks that go on behind the scenes. But they can feel the result when the people serving them know the product, care about the work, and take pride in doing the job well.
Goldsmith summed up that link between belief and success when he described the kind of company that can keep moving forward.
“That’s the part that develops a real successful company, is when you can build a team of people that all buy in and understand and go to the same place,” he said.
Goldsmith then took the same people-focused idea beyond the walls of a single company.
He explained that Infinity by Marvin has tried to build a partner network where relationships matter just as much as the product moving through that network. Many of those businesses are family-run companies. They care about their employees, their customers, and the partners helping them serve those customers.
“We’re a big family,” Goldsmith said. “They take care of their employees. They take care of their customers. They take care of their partners as we do.”
That statement changes the way a manufacturer-dealer relationship can be viewed. Instead of one company supplying a product and the other selling it, Goldsmith describes a relationship in which both sides have a reason to help each other become stronger.
“So that relationship is critically important and we both want to be successful,” he said.
That shared success becomes important when a homeowner searches for Infinity by Marvin windows. The experience the homeowner receives depends on the people closest to them, but those local teams also depend on strong support behind them. Product knowledge, training, communication, service, and trust all connect the manufacturer, the local partner, and the homeowner.
Goldsmith said the relationship with Lifetime has shown that value many times. As Infinity by Marvin has spent more time with the company and more of its team members, the connection has grown stronger.
That is where a business partnership becomes more than an agreement. Each side has had the chance to see whether the other keeps its word. Each result provides further evidence for the relationship. Over time, that proof creates the trust needed to make bigger decisions together.
Goldsmith’s view of teamwork does not stop with one business or one partnership. He also sees value in strong companies helping other companies within the same network improve.
During the conversation, Goldsmith confirmed that Lifetime is Infinity’s number one partner by volume. But he quickly moved past the ranking itself. What mattered to him was what Lifetime did with the knowledge it gained as it became successful.
“They’re always sharing their successes with our other partners and helping them,” Goldsmith said.
That idea comes to life during Infinity’s executive forum. Goldsmith described business owners coming together to talk about what worked, what did not, and what they could learn from one another. The questions are practical.
“How did you fix this?”
“How did you solve this?”
“How could I do this?”
“Will you help me?”
Those questions tell a larger story. Strong leaders do not have to pretend they have every answer. They can learn from people who have already faced the same problem. And companies that have found an answer can make the whole network stronger by sharing it.
That shared knowledge can reach many parts of the business, from leadership and marketing to how teams explain energy-efficient fiberglass replacement windows to homeowners looking for a better fit.
Goldsmith said Infinity uses the forum to share new products, marketing services, and programs, but he sees something even more important happening between the partners themselves.
“It’s really about them connecting and helping each other be successful,” he said.
That creates a wider version of the team Goldsmith spoke about earlier. First, people inside a company work toward the same goal. Then, leaders across different companies begin helping one another move forward too.
The final piece of Goldsmith’s growth story is confidence.
He said there often comes a point after a partner has worked with Infinity for some time when that company truly understands that it has something different to offer the homeowner.
Once that happens, the way the company moves can change.
“They really understand they have something different to offer the market and homeowners and consumers that they’re working with,” Goldsmith said. “And then they just put their shoulder in and lean into it going forward.”
Infinity supports that process with marketing tools, communication assets, and ways for partners to explain fiberglass replacement products to homeowners. That can include helping teams explain Ultrex fiberglass windows and why the material offers customers another choice when comparing replacement options.
Goldsmith also made it clear that Infinity wants the partner brand to become stronger at the same time.
“We want to be part of their recognition in the community and hopefully help elevate them as well,” he said.
That matters because a strong partnership should not make one brand disappear behind the other. It should give the local company more confidence in what it offers while giving the homeowner a clearer reason to trust the product and the people bringing it into the home.
Goldsmith said that after partners build that confidence, “then we see things really start to take off.”
The conversation then showed what that confidence can become over time. Infinity and Lifetime are no longer only talking about how to succeed in the markets they already serve. Goldsmith said the two companies are now planning where they can grow together next.
“We’re actually planning growth with Lifetime beyond where we’re at,” Goldsmith said. “Where else can we be successful together?”
He called it “a whole new level of partnership and relationships.”
That brings Goldsmith’s message full circle. Growth may begin with a leader who can see what comes next. But the company is ready for that next step when the team understands the vision, the partner believes in the relationship, and both sides have enough confidence to build what comes next together.
Every growing company reaches a point where the vision has to become bigger than the person who first saw it.
Dan Marvin, President of Infinity from Marvin, and Tom Goldsmith, Director of Sales and Marketing
A leader may be the first to see what is possible. That leader may set the goal, choose the direction, and open the next door. But as the business grows, success depends on whether other people are ready to carry that direction forward in their own roles.
That is the larger lesson behind Tom Goldsmith’s message.
The strongest companies do not depend on a single person to have all the answers. They create a place where people know what they are working toward and feel connected to what comes next. That gives the business something stronger than short-term momentum. It gives the company a base that can keep moving even as the goals become larger.
The same idea can reach beyond one company. When trusted partners begin sharing what they have learned, helping one another solve problems, and looking toward the future together, growth becomes something more than a single company story. It becomes a shared effort where one success can help create another.
For leaders across the home improvement industry, that may be the bigger question worth asking as they plan their next stage of growth. Not only “Where do we want to go?” but also “Have we built something our people believe in enough to help take us there?”
As Goldsmith put it during the conversation, “You can’t do that alone.”
That simple idea leaves the industry with a clear path forward. The vision may begin with one leader, but the companies that go furthest will be the ones where that vision no longer belongs to one person. It belongs to the people who understand it, believe in it, and are ready to keep building it together.
No. Power100 says its five-layer ranking system looks beyond raw company size. It evaluates leaders across growth, community, and culture, then uses business data, algorithmic scoring, human review, and feedback from partners, customers, and employees to reach a final ranking. Power100 also says it measures growth against industry benchmarks instead of rewarding raw size alone.
No. Power100 states that its ranking system uses no pay-to-play model. The platform gathers public and verifiable business data, applies its scoring process, adds human review, cross-checks feedback, and then produces its final rankings. That structure aims to keep recognition tied to business performance, culture, community impact, and leadership rather than payment for placement.
Tom Goldsmith looks for a clear vision and proof that a company can act on it. During the PowerChat, he explained that prospective partners can present large sales numbers, but numbers alone do not show where a company wants to go or how its team will get there. Goldsmith pointed to Lifetime Home Remodeling as an example because its leadership explained both the company it had built and the company it wanted to become, then followed that vision with action.
Infinity by Marvin builds its replacement windows with proprietary Ultrex fiberglass because the material gives the frame added strength and stability. Infinity states that Ultrex is eight times stronger than vinyl. The company also says its proprietary acrylic finish is three times thicker than competing finishes. These features support homeowners who are searching for durable Ultrex fiberglass windows, as an alternative to vinyl replacement windows, and want a long-term replacement option.
Infinity by Marvin does not allow homeowners to install its products themselves. The company sells its products through trusted consultants it selects to help ensure each window is built and installed to the correct specifications. Infinity also points homeowners to its partner locator when they search for an Infinity by Marvin dealer or professional replacement help in their area.
Infinity offers various glass options tailored to the home’s needs and climate. Its double-pane windows offer Low E glass options, while its triple-pane TriVue profile can meet ENERGY STAR requirements across all climate zones. Infinity also states that ENERGY STAR certification requires independent testing and verification through the National Fenestration Rating Council and uses geographic requirements to match products with the climate where homeowners install them. That gives homeowners looking for energy-efficient fiberglass replacement windows another way to compare performance beyond appearance alone.
Infinity offers a Limited Lifetime Warranty for eligible owner-occupants of detached single-family homes who purchase through an authorized Infinity retailer. Infinity Replacement locations also provide five years of installation coverage alongside the product warranty. Homeowners must register their Infinity windows and patio doors within 60 days of installation to activate the warranty.
Goldsmith believes employees carry a company’s values into the customer experience. During the PowerChat, he pointed to people who care about their company and their customers, and take pride in the service they provide. In his view, a successful company builds a team that understands where the business is headed and works together toward that goal. That means culture does not stay inside the company. The homeowner experiences it through the people who sell, install, support, and stand behind the work.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by Greg Cummings, CEO of Power100, the platform examines leadership, company growth, culture, customer impact, and the people driving the industry forward. Through national rankings, PowerChats, company visits, interviews, and industry stories, Power100 gives strong leaders a place to share what they have learned while helping contractors, partners, and homeowners better understand the companies shaping the future of home improvement.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
