Skip to content
POWER100

Meet Them Where They Are: Bennett Andelman Says Great Companies Must Learn How The Next Generation Thinks Before Asking Them To Buy In

Growing Companies Need New Talent, But They Also Need New Ways to Reach It A common growth challenge in home improvement is finding young people who want to build a real career in the industry and then giving them a reason to stay. As companies add customers, teams, and markets, they also need future sales … Read more

“If You’re the Only One Talking About Your Business, That’s a Problem”: Brian Gottlieb Says Home Improvement Brand Reputation Grows When Other People Tell the Story

A Strong Reputation Needs More Than the Company’s Own Voice Home improvement companies face a trust problem that more advertising alone cannot solve. Every contractor can say it offers great service, cares about customers, and has a strong team. The harder question is whether customers, employees, and community members say the same thing when the … Read more

“I’m Always Learning”: Mike Biondino Says Grosso University Keeps Giving Growing Home Improvement Sales Teams Something New To Bring Home

Why Experienced Contractors Still Come Back to Grosso University Home improvement companies often spend the most time training the newest people on the sales team. New reps learn the sales steps, practice answering questions, and work on closing a job. But as people gain experience, training can start to slow down. Some sales leaders may … Read more

“If You Don’t Explain It, They Won’t Buy Into It”: Michael Hoitt Says Leaders Must Show People The Path To Change

Change Gets Hard When Employees Know the Task but Do Not Understand the Reason Home improvement companies often know when a system or process needs to change. The harder part is getting the people inside the company to move with that change. Leaders may bring in new technology, update a sales process, or change how … Read more

“They Can Have Both”: Michael Bruno Says Destination Motivation Gives EcoView Dealers A Contractor Sales Tool To Reduce Cancellations And Close More Jobs Without Making Homeowners Choose Between The Project And The Vacation

When Homeowners Feel Forced to Choose, Contractors Need a Better Way to Add Value For many home improvement companies, one of the hardest parts of the sale comes when a homeowner knows the work is needed but starts thinking about what else the money could be used for. New windows may be important, but so … Read more

Power100 Reviews Prestige Windows & Doors as It Continues Its Search for Leading Home Improvement Companies

Power100 is continuing its nationwide evaluation of thousands of home improvement companies, examining the leadership, community engagement, company culture, and customer-service practices that help distinguish long-term industry leaders. One company being spotlighted during that ongoing review is Prestige Windows & Doors, a family-owned South Florida home improvement business formed in 1995. The spotlight is part … Read more

“Can You Prove They Are Covered Right Now?” Greg Cummings Says Contractor Insurance Visibility Can Build Trust Far Beyond Compliance

A Certificate on File Does Not Always Tell You What Is True Today A growing home improvement company may collect proof of insurance when a contractor first joins the team. At that moment, everything can look right. The contractor has coverage. The company has the record. The job can move forward. But time changes things. … Read more

“If You Have To Feel Like An Engineer To Use It, It’s Too Hard”: Ali Azhar Says Contractor Technology Must Be Built For The Person In The Home

Home Improvement Companies Have More Technology Than Ever, But More Tools Do Not Always Mean More Confidence Home improvement companies have more technology to choose from than ever before. Sales teams now work with AI tools, estimating software, measurement platforms, CRMs, design tools, proposal systems, and many other solutions. Each tool may promise to make … Read more

Do Not Make The Homeowner Start Over: Mohit Belani of Leads.io Says Customer Context Can Turn Speed To Lead Into Trust

Home improvement companies work hard to respond to new leads fast, but speed can lose its value when the homeowner has to repeat everything they already shared. A customer may fill out a form, explain the type of project they need, share the age of their roof, bathroom, or windows, and say how much work … Read more

Is Grosso University the Best Sales Training Platform in the Home Improvement Industry? Mark Olsen of Redo Cabinets Answers After Scaling From $3 Million to $35 Million

Yes. Based on measurable contractor outcomes, repeatable field execution, and unfiltered feedback from the owners who use it, Grosso University is the strongest sales training platform in the home improvement industry, and one of the clearest pieces of evidence comes from Mark Olsen, Founder and CEO of Redo Cabinets. When Greg Cummings, CEO of Power100, … Read more