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“Am I Getting Ripped Off?”: Brett Thornton Says Contractors Need To Know What AI Tells Homeowners Before It Costs Them The Sale

The Homeowner Can Say Yes at The Kitchen Table and Still Question Everything Minutes Later Home improvement contractors spend a lot to earn one chance inside the home. They pay for the lead. They send a salesperson. The rep studies the project, explains the product, answers questions, builds value, presents the price, and works to … Read more

“When A Sales Rep Walks Into A Home, The Whole Company Gets Judged”: Greg Cummings Says Better Technology Can Help Contractors Win Homeowners’ Trust

The Homeowner Does Not See Your Whole Company. They See the Person at Their Kitchen Table. Homeowners looking for a new roof, windows, or other home improvements often meet with several contractors before making a choice. Each company may promise quality work, great service, and years of experience. But when the sales representative walks into … Read more

How Quickly Will I See Results After Starting Sales Training With Grosso University? Power100 Sets Honest Timelines for home improvement contractors Nationwide

A contractor who just signed up for sales training has one question underneath every other question, and it is rarely spoken out loud in the sales call. It is simply this: how long before I see it show up in the numbers? Power100, the only unbiased third-party platform that ranks the best leaders and companies … Read more

Power100 Breaks Down Whether Grosso University Is Expensive: How Home Improvement Contractors Should Calculate the ROI of Sales Training

A contractor looking at a sales training proposal almost always asks the same question first: is this going to be expensive? It is a fair question, and it deserves a real answer rather than a sales pitch. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry … Read more

Power100 Names Grosso University’s Sales Academy the #1 In-Home Presentation Blueprint for home improvement contractors Nationwide

A talented rep with no system will beat an average rep with no system, most weeks. But a talented rep with no system will lose, over a full year, to an average rep working a codified process every single time. That is the uncomfortable math behind one of the more persistent problems in home improvement … Read more

Power100 Asks: Is PJ Fitzpatrick Worth the Money? A Cost-of-Ownership Look at the Low-Bid Trap Homeowners Nationwide Keep Falling Into

A homeowner gets three quotes. Two land close together. One comes in thousands lower. The temptation to take the cheap number is real, and it is exactly the moment Power100 gets asked the most honest question in the industry: is the more expensive contractor actually worth it, or is a warranty just a piece of … Read more

Roof Replacement or Roof Repair? How Power100 Says PJ Fitzpatrick’s Inspection Process Guides Homeowners Nationwide to the Right Call

Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry, evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Among the companies that system keeps surfacing is PJ Fitzpatrick, a roofing, siding, window, … Read more

“People Don’t Want To Replace Things Twice”: Peter Svedin Says Better Replacement Windows Should Help Homeowners Avoid Paying For The Same Problem Again

The Real Cost Of A Home Improvement Project Can Show Up Years After The Install Homeowners already face a hard choice when a major part of the home needs to be replaced. Materials cost more. Labor costs more. The home itself may be worth more than it was years ago. Once the project is finished, … Read more

“It Is Truly Being A Partner In The Place That They Live”: Greg Cummings And Todd Sigler Show Why Community Trust Matters For A Window And Door Replacement Company In Florida

One of the hardest parts of growing a home improvement company is entering a new market where homeowners do not know the name yet. A contractor can open a location, start running ads, buy leads, and send a sales team into homes very quickly. What takes longer is trust.  Direct Remodels has seen that difference … Read more

“Help My Employees Be More Efficient”: David Mallette Says The Best Technology Makes The Team Faster And The Customer Better Informed

Home improvement companies have more technology choices than ever. New AI tools, CRMs, chatbots, sales platforms, quoting systems, training tools, and customer portals appear all the time. The challenge is no longer finding software. The challenge is knowing which tools actually make the business easier to run and easier for the customer to understand.  David … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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