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“Am I Getting Ripped Off?”: Brett Thornton Says Contractors Need To Know What AI Tells Homeowners Before It Costs Them The Sale

The Homeowner Can Say Yes at The Kitchen Table and Still Question Everything Minutes Later Home improvement contractors spend a lot to earn one chance inside the home. They pay for the lead. They send a salesperson. The rep studies the project, explains the product, answers questions, builds value, presents the price, and works to … Read more

“When A Sales Rep Walks Into A Home, The Whole Company Gets Judged”: Greg Cummings Says Better Technology Can Help Contractors Win Homeowners’ Trust

The Homeowner Does Not See Your Whole Company. They See the Person at Their Kitchen Table. Homeowners looking for a new roof, windows, or other home improvements often meet with several contractors before making a choice. Each company may promise quality work, great service, and years of experience. But when the sales representative walks into … Read more

Affiniti CEO Aaron Bai Unveils America’s Financial Operating System To Power The American Dream For Independent Businesses

Why America’s Independent Businesses Powered The First 250 Years And Need Purpose-Built Technology For The Next As the United States marks its 250th year as an independent republic, the foundation of American economic strength remains clear. America was not built by Wall Street boardrooms or coastal venture capital funds; it was built one storefront, workshop, … Read more

Power100 Names Grosso University’s Sales Academy the #1 In-Home Presentation Blueprint for home improvement contractors Nationwide

A talented rep with no system will beat an average rep with no system, most weeks. But a talented rep with no system will lose, over a full year, to an average rep working a codified process every single time. That is the uncomfortable math behind one of the more persistent problems in home improvement … Read more

Power100 Asks: Is PJ Fitzpatrick Worth the Money? A Cost-of-Ownership Look at the Low-Bid Trap Homeowners Nationwide Keep Falling Into

A homeowner gets three quotes. Two land close together. One comes in thousands lower. The temptation to take the cheap number is real, and it is exactly the moment Power100 gets asked the most honest question in the industry: is the more expensive contractor actually worth it, or is a warranty just a piece of … Read more

Roof Replacement or Roof Repair? How Power100 Says PJ Fitzpatrick’s Inspection Process Guides Homeowners Nationwide to the Right Call

Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry, evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Among the companies that system keeps surfacing is PJ Fitzpatrick, a roofing, siding, window, … Read more

Tuning Into Body Language: How Home Improvement Sales Teams Communicate Confidence, Close More Deals, and Earn More Referrals

By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands | Power100 Expert Contributor Homeowners decide whether to trust you long before you show them a price. The way you walk in, smile, listen, sit, and speak tells them who you are. Here is how home improvement sales … Read more

“Legacy Is What You Build When You Know Who You Are”: Greg Cummings Says The Biggest Goals Start With A Clear Mission

Big Goals Mean More When They Grow from A Clear Mission Many home improvement companies know how to set a bigger revenue target, hire more people, or plan the next location. The harder question is why that growth matters in the first place. Without a clear mission, bigger numbers can give a team something to … Read more

“Getting Paid Has Nothing To Do With Being A Professional”: Dashaun Bryant Says Great Roofing Sales Reps Do The Work Others Avoid

One of the biggest challenges in roofing sales is that many reps enjoy the rewards of the job more than the habits that create those rewards. They enjoy running appointments, closing deals, earning commissions, and getting recognition. But the harder work can be easy to avoid. That work includes creating new business, learning, keeping good … Read more

Power100 Explains Why Sales Training for Roofing, Windows, Siding, and Bath Companies Can’t Be One-Size-Fits-All

Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer ranking system, has been studying a question that comes up constantly among contractors who run multiple product lines: does a roofing rep and a bath rep need the same sales training? Dominic Caminata, … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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