Home improvement leaders can change an ad, test new software, or adjust a sales process without changing the whole business. Choosing a new product provider is different. The sales team has to believe in the product. Installers have to work with it. Service teams have to support it for years to come. Most of all, homeowners have to live with the result.
During a PowerChat with Peter Svedin, Founder and CEO of Lifetime Home Remodeling, Greg Cummings, CEO of Power100, described that kind of decision in simple terms. “I call these life moves, right? Where you’re changing your window provider. I mean, this is massive,” Cummings said.
For a company serving homeowners as an Infinity by Marvin replacement window contractor in Denver, Phoenix, and San Diego, changing a core window product can shape far more than just what gets installed. It can shape how the company sells, serves, trains, and grows.
Peter took the conversation back to where his own decision began. Years earlier, he kept seeing Infinity from Marvin windows at home shows and noticed how they looked. When Infinity later reached out about supporting its brand in Lifetime’s local market, Peter began asking more questions and studying the product. That research led him to fiberglass. “I understood fairly quickly the reason why it was so good looking was that it was made out of fiberglass,” Svedin said.
What first caught his eye became a much larger question about performance, climate, product life, and whether the product fit the kind of company Lifetime wanted to become. For homeowners searching for fiberglass replacement windows in Denver, Peter’s story shows why the material behind the window can matter just as much as the way it looks.
Power100 brought that decision into focus because the conversation was not only about which window Peter chose. It was about how leaders make choices that can shape a company for years. Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry.
Through conversations led by Cummings, Power100 gives industry leaders room to explain the thinking behind major decisions, the risks they took, and the lessons that followed. The Power100 press release framework calls for this opening section to connect the featured leader, the value of the discussion, and Power100’s role in advancing those lessons.
As the PowerChat delved deeper into Peter Svedin and Lifetime Home Remodeling’s move toward fiberglass, the conversation became less about a single window and more about how leaders make big choices. Greg Cummings called the decision a “life move” because changing a main product provider can touch almost every part of a home improvement company. What caught Peter’s eye at a home show later became a question about material, climate, service, training, and the future of the business. For Peter, the value of the decision did not come from one feature. It came from what the choice continued to prove over time.
Peter Svedin, Founder and CEO of Lifetime Home Remodeling
Peter first noticed Infinity from Marvin before he ever planned to sell it. He saw the product at home shows and kept thinking it looked good. That curiosity stayed with him.
Then came the call.
Infinity was looking for someone to support the brand in Peter’s local market, and Peter wanted to learn more. Instead of stopping at the appearance, he began looking more deeply into the product and the material behind it.
That is where the decision changed.
“I understood fairly quickly the reason why it was so good looking was that it was made out of fiberglass,” Peter said.
The lesson for contractors is simple. A first impression can open the door, but a major product decision needs more than that. Leaders have to ask why the product is different and whether that difference will matter to the customer.
For homeowners who take a deeper look, it matters because the material behind the window can affect more than style.
Peter was already selling a higher-end product. He was not looking for just anything new. That makes the story stronger. The move began because he believed something good could still become better.
Once Peter understood the role of fiberglass, the next question was more important.
Would it make sense in the homes that Lifetime served?
Lifetime Home Remodeling recognized by Infinity by Marvin
Peter talked about the wide weather changes in Colorado and Arizona. Homes in those areas can experience extreme heat, cold, and rapid temperature changes. For him, the way a window handled expansion and contraction was important.
That is where the product choice became more than a sales story.
A contractor should not pick a product only because it sounds new or looks better. The product has to match the problems homeowners face in the real world.
Peter eventually described fiberglass as “the perfect material and the perfect family to partner with.”
That quote brings together two parts of the decision.
The product had to fit the home.
The company behind it had to fit Lifetime.
For homeowners looking for an energy-efficient replacement window product, fit can matter because heat, weather, and long-term performance are part of the buying decision.
Peter’s story shows why a big change should have more than one reason. Appearance created interest. Research created understanding. Climate created a real use case. The people behind the product added confidence.
The real proof of a product decision often comes much later.
A homeowner can like the window on the day it is installed. A sales rep can feel good about the presentation. But the service team eventually sees what happens after the job is done.
Peter said homeowners are already dealing with higher labor and material costs. In his view, they do not want to pay for the same project twice. That makes product life and long-term performance part of the original buying decision.
Over time, Peter says, Lifetime saw a major change after moving from vinyl toward fiberglass.
“My service team is cut in half,” he said.
That statement lends real weight to Greg’s “life move” idea. The change did not only affect the product being sold. Peter says it changed the amount of service work showing up after installation.
That matters for homeowners searching for a window replacement company because the value of a window does not end when it is installed.
The better test can come years later.
Does it keep working?
Does the homeowner have to keep calling?
Does the contractor have to keep sending people back?
Peter’s experience shows why leaders should consider all those questions before making the product decision.
Greg’s “life move” idea becomes even bigger when the conversation turns from the product to the people behind it.
Greg Cummings, CEO of Power100, with Peter Svedin, Founder and CEO of Lifetime Home Remodeling
Years after the original switch, Peter says Lifetime has direct relationships with the teams supporting its territory, service needs, buying teams, and training.
“We all know each other by first and last name,” Peter said.
That kind of connection was not something he could fully measure when Lifetime first considered the product. It became part of the value over time.
Peter also explained that when Lifetime enters a market such as San Diego and brings new representatives onto the team, support can come quickly through training and materials.
That means the original product decision ultimately affected far more than just purchasing.
It touched sales.
It touched training.
It touched service.
It touched market growth.
It touched the people expected to explain the product to homeowners.
For customers searching for professional window installation, the quality of the team behind the product can matter just as much as the product itself.
That helps explain why Greg called the original switch massive. A contractor does not only choose what gets installed in the home. The contractor may also be choosing who will help the company when the next challenge comes.
Peter’s original product decision became more meaningful because of what happened after it.
Tom Goldsmith, Vice President, Sales & Marketing at Infinity by Marvin
During the PowerChat, Tom Goldsmith recalled Peter explaining the company’s lifetime was at the time, and the company he wanted it to become. Tom said Peter continued to follow through, then set an even bigger goal. That outside view adds an important layer to the story.
A bold choice alone does not make a leader right.
Execution does.
What started as a change in window provider later became part of a much larger story involving customer service, team growth, Arizona, California, San Diego, and future markets. That does not mean one product caused all of that growth. It does show how one well-chosen decision can support many parts of a company over time.
Peter still ties future opportunities to keeping promises.
“I will deliver on everything that we promised to do,” he said.
That is where this life moves and reaches its real payoff.
For an Infinity from Marvin replacement window contractor, making a strong product choice is only the beginning. The company still has to train people, serve homeowners, protect its name, and prove the decision through years of work.
Peter’s story shows that the biggest choices do not become great because they feel bold on day one. They become great when the company can look back years later and see that the decision helped it serve better, operate better, and prepare for what came next.
The biggest business decisions do not always begin with a big moment. Sometimes they begin with simple curiosity. Peter Svedin saw a window that looked different, then asked why. That question led him to learn more about the material, how it could perform in the homes Lifetime served, and whether changing a core product could make the company better over time.
That is why Greg Cummings calling the decision a “life move” fits so well. A leader cannot know every result before making a major change. What they can do is look deeper, ask better questions, understand the real difference, and decide whether the choice can create more value for the customer and the company. Peter’s story shows how one product decision can keep proving itself years after the first yes.
The lesson for contractors is reassuring because it does not ask leaders to chase every new idea. It asks them to stay curious. Why is this different? Does it solve a real problem? Can our team stand behind it? Could this improve the customer experience? Those questions can help turn a risky choice into a thoughtful one.
A life move does not become important because it feels big on the day it happens. It becomes important because of what the right decision can make possible afterward. For Lifetime Home Remodeling, that original question became part of a much larger story. And for other leaders, it offers a simple path forward: look closely, understand the difference, and be willing to move when the evidence gives you a reason to believe.
Power100 looks beyond online visibility. Its national ranking page says the evaluation includes a full company audit, customer experience ratings, innovation, operational efficiency, sales and marketing performance, company culture, financial health, and onsite CEO interviews. That wider review helps Power100 study the decisions leaders make inside the business, not only the public image they present outside it.
That matters in Peter Svedin’s case because product decisions, team development, customer care, and long-term execution all form part of the larger leadership story.
Power100 publishes more than a ranking number. Its 2026 profile names Peter Svedin as the No. 2 CEO nationally and explains the leadership qualities behind that ranking, including customer focus, company culture, operational strength, growth, and how Lifetime Home Remodeling chooses partners and builds teams. Power100 also publishes dedicated profiles and interviews that give homeowners and industry leaders more context behind the ranking.
No. Appearance first caught Peter’s attention, but he says research drove the larger decision. He had seen the windows at home shows and thought they looked good. After Infinity from Marvin contacted Lifetime, Peter studied the product more closely and linked the window’s appearance to its fiberglass construction.
He then considered how that material would perform in markets with major temperature changes. Peter ultimately described fiberglass as the right material for the homes Lifetime served. His process shows why a major product decision should move from curiosity to research before a contractor makes the switch.
Lifetime Home Remodeling says the Infinity from Marvin fiberglass windows install easily, resist leaks and cracks, do not expand or contract during extreme weather changes, and offer greater strength than vinyl. The company states that the fiberglass material is eight times stronger than vinyl.
That helps explain why Peter focused on material performance when evaluating fiberglass replacement windows in Denver and other markets with large weather changes. He did not describe fiberglass as valuable simply because it sounded more premium. He connected the material to problems homeowners and contractors can face over time.
No. Peter says Lifetime already sold a higher-end triple-pane window with foam-filled frames and Krypton gas before Infinity approached the company. That detail matters because Peter was not replacing an obviously poor product.
He was asking whether a different product could create a better long-term fit.
That makes Greg Cummings’ “life move” description more meaningful. Peter had to decide whether changing a major provider was worth the disruption, even though Lifetime already had a product it could sell successfully.
According to Peter, yes. During the PowerChat, he said that Lifetime saw its service needs decline after moving from vinyl to fiberglass windows. He summed up the operational impact by saying, “My service team is cut in half.”
That does not prove that every fiberglass installation will avoid every future service issue. It does show the result Peter says Lifetime experienced after making the change.
For homeowners comparing an Infinity replacement window from a Marvin contractor, that is important because product performance can affect the experience long after installation day.
No. Lifetime Home Remodeling says its Infinity from Marvin fiberglass windows come in a wide range of interior and exterior finishes, colors, hardware, and glass choices. The company also offers custom and specialty shapes, including octagon, hexagon, pentagon, rectangle, triangle, and trapezoid windows. Lifetime says fiberglass can also provide the look of real wood while retaining the material’s performance benefits.
That means homeowners searching for custom fiberglass replacement windows do not necessarily have to choose between design flexibility and material performance.
Because a major product decision can shape what the homeowner receives today. Peter’s original choice eventually affected the windows Lifetime sells, the way its teams train, the service needs the company sees, and the manufacturer support available behind the product.
Lifetime now identifies itself as the No. 1 Infinity from Marvin dealer for six years in a row, while its website continues to center fiberglass replacement windows as part of its remodeling offer.
That is the larger point behind Greg Cummings calling the switch a “life move.” Homeowners searching for the best replacement windows for Colorado weather are not only seeing a product that Lifetime recently added to its catalog. They are seeing the result of a decision Peter studied, tested, and continued building around for years.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by Greg Cummings, CEO of Power100, the platform brings greater attention to the leadership choices, company cultures, customer experiences, and business ideas shaping the future of home improvement. Through national rankings, PowerChat conversations, company visits, and leadership stories, Power100 gives CEOs and industry leaders a place to share the decisions, lessons, and experiences behind the companies they are building.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
