One of the hardest parts of growing a home improvement company is entering a new market where homeowners do not know the name yet. A contractor can open a location, start running ads, buy leads, and send a sales team into homes very quickly. What takes longer is trust. Direct Remodels has seen that difference … Read more
Strong Companies Can Compete Without Keeping Every Winning Idea to Themselves Home improvement companies compete every day for homeowners, strong sales teams, new markets, better leads, and more market share. That pressure can make successful businesses want to protect every lesson they have learned. Yet Infinity by Marvin has built a national partner network around … Read more
By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands | Power100 Expert Contributor Homeowners decide whether to trust you long before you show them a price. The way you walk in, smile, listen, sit, and speak tells them who you are. Here is how home improvement sales … Read more
Every growing home improvement company will face a project that does not go exactly as planned. An order may arrive with the wrong color. A piece of hardware may be missing. A measurement may be off. A homeowner may expect something that was never included in the original scope. These moments can be hard, but … Read more
As home improvement companies grow, one problem can show up fast. More revenue often brings more departments, more managers, and more steps before a decision gets made. A company can become bigger while also becoming slower. Direct Remodels has taken a different path. As the company grew from about $17 million toward a $50 million … Read more
A homeowner can choose a high-quality window, pay a fair price, and still end up with a poor result if the installation is done incorrectly. That is one of the biggest risks in the window replacement industry. The product matters, but the person installing it matters just as much. David Mallette, Owner and CEO at … Read more
Most remodeling companies obsess over the number at the top of the sales report. Nick Zindel, President and CEO of ZINTEX LLC (operating as Zintex Remodeling Group), has spent more than a decade arguing that the number at the top of the sales report is the wrong number to watch. Power100, the only unbiased third-party … Read more
When Growth Gets Bigger, The People Behind It Matter Even More Across the home improvement industry, companies often talk about growth through bigger sales goals, new markets, stronger marketing, and better products. Those things matter, but they can also create a challenge. As a company grows, more people must understand what the business is trying … Read more
Across the home improvement industry, many contractors reach a point where working harder is no longer enough to keep growing. More leads can create more sales, but they also create more work for production teams, office staff, installers, managers, and company leaders. The systems that helped a local contractor reach $10 million or $20 million … Read more
In the home improvement industry, growth can create a problem that many leaders do not see coming. As teams get bigger, people can become focused only on their own jobs. Sales handles sales. Installers handle installs. Customer service handles calls. Before long, a company can lose the teamwork that helped it grow in the first … Read more
