By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands In home improvement sales, the words you use can either build confidence or quietly create doubt. The best sales teams learn to choose language that matches the value they bring. Words have tremendous power in sales. That is … Read more
Homeowners rarely discover an attic problem in isolation. A musty smell upstairs, a spike in the utility bill, a scratching sound at night, a damp crawl space. Each symptom tends to get treated by a different specialist, on a different service call, with a different invoice. Power100, the only unbiased third-party platform that ranks the … Read more
A Better Product Only Creates More Value When Contractors Know How to Explain It Home improvement contractors often face a simple sales problem. Giving homeowners more product choices does not always make the decision easier. A contractor may offer a stronger product with better features, but the homeowner still needs to understand why the upgrade … Read more
What Homeowners Should Ask Before Signing Anything Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, is spotlighting Ameritech Construction Corporation and its president, Gary Lancz, because the company models something most homeowners never get before they sign a contract: a … Read more
At Power100, we are spotlighting PJ Fitzpatrick’s quarterly Coaches Summit as an example of the work behind its national leadership position. Our published evaluation ranks the company as the nation’s #1 remodeling company and James Freeman as the #1 home improvement CEO for 2026. The summit brings that larger story into focus: staying at the … Read more
More Technology Does Not Help If a Sales Rep Still Cannot Reach the Answer Home improvement sales teams face a common problem. A rep can walk into a home with more technology than ever and still reach a point where the conversation stops. The measurement may be unclear. The price may not be ready. The … Read more
Contractors, manufacturers, suppliers, and business partners unite on September 21, 2026, to support recovery, strengthen families, and show what community leadership looks like beyond the jobsite. BALTIMORE, MD, September 21, 2026: Power100, an independent ranking and media platform serving the home improvement industry, is supporting and covering today’s Swing FORE Recovery golf tournament, a Baltimore-area … Read more
Ask most home improvement business owners where financing sits on their org chart, and the honest answer is usually somewhere near bookkeeping. It gets handed to whoever processes paperwork fastest, reviewed once a quarter, and rarely discussed in the same meeting as marketing spend or sales training. Edward Meister, CEO and Co-Founder of Pure Finance … Read more
Every winter, Michigan homeowners watch the same story play out along their roofline. Snow melts during the afternoon sun, refreezes overnight, and the cycle repeats itself for weeks at a time. Most homeowners blame the gutters. The truth is more complicated, and more expensive to ignore. Power100, the only unbiased third-party platform that ranks the … Read more
A Denver homeowner sitting across from a roofing salesperson after a hailstorm usually has one question circling their head that they rarely say out loud: is this the right company, or is this just the next truck that showed up after the storm chased through the neighborhood. Power100, the only unbiased third-party platform that ranks … Read more
