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Feature Interview

When Marketing Becomes a Barking Dog: Best Selling Author Brian Gottlieb Says Cause Marketing Lets Customers See the Heart and Soul of a Business

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A Strong Home Improvement Brand Has to Give People More Than Another Ad Home improvement companies face a hard challenge today. Leads cost more, homeowners see more ads, and contractors have to work harder to earn attention. For companies, the lesson shared by Brian Gottlieb, Best Selling Author of “Beyond the Hammer” and Inspirational Speaker … Read more

“Everybody Has the Information. Can You See It?” Augustine “AJ” Wadian Says Better Decisions Start With Better Visibility

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Premier Home Pros Is Building Growth Around Clearer Decisions As home improvement companies grow, leaders have more people, more customers, more projects, and more information to manage. For Augustine “AJ” Wadian, Co-Founder and CEO of Premier Home Pros, the answer is not simply adding more tools. It is making sure leaders can clearly see what … Read more

The Most Important Leader In The Room Is You: Bennett Andelman Says Leadership Starts Long Before Someone Gets A Team

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Across the home improvement industry, rapid growth can create a difficult leadership challenge. Companies need more managers, more team leaders, and more people who can guide others. But giving someone a title does not always mean they are ready to lead. Victory Home Remodeling is taking a different path. As a fast-growing exterior home remodeling … Read more

The Promise Has To Survive Day One: James Morson Says Career Growth Means Opportunity You Can Actually Feel After You Join

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A Job Offer Can Sound Great. The Real Test Starts After You Say Yes. One of the biggest hiring challenges in home improvement is making sure the job an employee accepts is the same job they end up doing after they start. Companies can talk about growth, strong pay, freedom, and career opportunities during an … Read more

Everyone Seen, Everyone Heard: Briana Hetherington Says The Pinnacle Experience Remodeling Conference Showed Why Leaders Need Safe Spaces To Learn Without Judgment

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Leaders Can Carry a Lot into The Room That Never Shows Up on A Business Report Home improvement leaders spend a lot of time watching numbers. Revenue can be measured. Leads can be counted. Sales can be tracked. Growth can be compared from one month to the next. But some of the hardest parts of … Read more

Match The Effort: Lifetime Home Remodeling Field Marketer Zachary Perry Says Career Growth Works Best When A Company Gives People The Support To Meet Their Ambitions

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Growth Gets More Powerful When People Are Given A Real Chance To Reach It Growing home improvement companies need people who can learn fast, connect with homeowners, and grow as the business grows. Lifetime Home Remodeling has built its business around home improvement services, customer experience, and teams that represent the company in the communities … Read more

Chris Pallatroni Says The Best Growth Partners Help Great Companies Turn Qualified Homeowner Leads For Home Service Companies Into Consistent Customers

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More Leads Do Not Matter If the Business Cannot Turn Them into Customers Across the home improvement industry, contractors often face the same growth problem. More leads come in, more money goes into marketing, and more tools are added, yet the results do not always become steady. That is where Chris Pallatroni, Co-Founder & Growth … Read more

Growth Should Give Back: James Freeman Says a Residential Home Improvement Contractor Can Expand While Creating More Value For The Communities It Serves

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Growth Means More When the Community Grows with You Growth can create a hard choice for home improvement leaders. As a company enters new markets, adds customers, and builds larger teams, it can become easy to focus only on revenue and market share. James Freeman, CEO of PJ Fitzpatrick, believes growth should mean more. During … Read more

Patrick Rinard Explains Why Stronger Sales Talent Matters More When Home Improvement Leads Cost More & Conversions Get Harder

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The Easy Demand Faded, And Every Opportunity Started To Matter More For many home improvement companies, winning a customer has become harder. Leads cost more. Conversion rates are under more pressure. Financing can stop a sale that once may have moved forward. At the same time, companies still need strong people who can walk into … Read more

The Big Stage Started With A Small Tent: Peter Svedin Says Community Trust Is Built One Event At A Time

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Community Trust Can Feel Expensive Until A Leader Shows Where It Really Starts Many home improvement companies know they should be more involved in the communities they serve. The challenge is figuring out how to begin. A growing contractor may see a major sponsorship like the GoPro Mountain Games and assume community involvement requires a … Read more