Strong Revenue Can Hide A Weak Business Roofing contractors know how easy it is to feel successful when the phones are ringing, crews are busy, and new jobs keep filling the schedule. But Heidi J. Ellsworth, President and CEO of The Coffee Shops and Founder and Past Chairperson of National Women in Roofing, says activity … Read more
Home improvement companies often face the same marketing problem. They invest in television, connected TV, direct mail, paid search, social media, or another new channel and expect the market to respond right away. If leads do not appear fast enough, the campaign gets cut. The next idea takes its place, and the company starts over … Read more
The Homeowner Does Not Experience Departments. They Experience One Company One of the hardest parts of growth in home improvement is maintaining a connected customer experience. A homeowner may first speak with a marketer, then a salesperson, then a project coordinator, then a project manager, and finally an installation crew. When those people work like … Read more
The Best Events Give Everyone a Reason To Feel Part Of The Action One of the hardest parts of building a major event is creating something that works for many kinds of people at the same time. Serious competitors want a real challenge. Families want something fun they can enjoy together. First-time visitors need an … Read more
The Growth Problem Is Bigger Than Getting More Leads Across the home improvement industry, one challenge keeps showing up. Companies can add more leads, more people, more software, and more marketing, yet still struggle to turn that growth into steady results. During a PowerChat hosted by Greg Cummings, CEO of Power100, Chris Pallatroni, Co-Founder & … Read more
The AI Rush Is Creating A New Leadership Test Home improvement leaders are under growing pressure to use artificial intelligence across every part of their companies. New tools, platforms, agents, and automation systems promise faster work, lower costs, stronger follow up, more leads, and fewer tasks for employees. This can make leaders feel that they … Read more
When The Company Name Already Means Something To The Customer In home improvement, one of the hardest jobs is earning trust before a salesperson ever walks through the door. Homeowners have many companies to choose from, and every contractor claims to offer great work. The real difference comes when customers already know a company’s name, … Read more
Sales leaders face a common problem. They can give every salesperson the same training, the same script, and the same sales process, yet still get very different results. One person may hear a lesson and use it the next day. Another may understand the lesson but struggle when a real customer pushes back. A third … Read more
The Hardest Part of Building a Great Event Is Giving People A Reason to Come Back Success can create a hidden problem for major events. Once a formula works, it becomes easy to repeat it. The same course, the same activities, and the same experience may feel safe, but over time, safe can start to … Read more
has served Florida homeowners for more than two decades with replacement windows, doors, hurricane protection, and other home improvement products. Led by owner Michael Hollander, the company has built its name around customer education, strong service, clear expectations, and a process designed to carry the customer promise from the first consultation through installation. As a … Read more
