Elevating the industry with insights from the nation’s top home improvement leaders.
336 articles published in 2026 under Feature Interview, newest first. Back to every article →
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The Homeowner Can Say Yes at The Kitchen Table and Still Question Everything Minutes Later Home improvement contractors spend a lot to earn one chance inside the home.…
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The Homeowner Does Not See Your Whole Company. They See the Person at Their Kitchen Table. Homeowners looking for a new roof, windows, or other home improvements often…
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Why Are Contractors Trying to Run Two Businesses at Once? For many home service contractors, running a successful business means doing much more than fixing heating systems, repairing…
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The Real Cost Of A Home Improvement Project Can Show Up Years After The Install Homeowners already face a hard choice when a major part of the home…
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As home improvement companies grow, one leadership challenge often becomes harder to solve: ensuring everyone knows what good performance looks like. In a small company, the owner may…
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The Problem May Not Be Your Software. It May Be the Way You Sell. Home improvement contractors spend thousands of dollars on new sales tools, better presentations, and…
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One of the hardest parts of growing a home improvement company is entering a new market where homeowners do not know the name yet. A contractor can open…
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Home improvement companies have more technology choices than ever. New AI tools, CRMs, chatbots, sales platforms, quoting systems, training tools, and customer portals appear all the time. The…
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Community Impact Does Not Happen Just Because A Business Owner Cares Many home improvement leaders want their companies to make a difference beyond sales and completed projects. The…
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Contractors Can Use AI To Work Faster Without Losing the Human Voice Customers Trust Home improvement companies face a new marketing problem. AI can help teams create content…
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Strong Companies Can Compete Without Keeping Every Winning Idea to Themselves Home improvement companies compete every day for homeowners, strong sales teams, new markets, better leads, and more…
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Big Goals Mean More When They Grow from A Clear Mission Many home improvement companies know how to set a bigger revenue target, hire more people, or plan…
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One of the biggest challenges in roofing sales is that many reps enjoy the rewards of the job more than the habits that create those rewards. They enjoy…
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The Customer Experience Starts Before the Team Ever Reaches the Home Home improvement companies often try to improve customer experience by changing what happens in front of the…
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Home improvement leaders face a hard question when the market starts to feel different: should they pull back and protect what they have, or keep improving while others…
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Strong Companies Build Before the Pressure Forces Them to Change Home improvement companies often wait for a clear problem before they make a big change. When sales are…
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Home service leaders can invest in better scripts, new technology, call scoring, and more training, yet still struggle to improve booking rates. The problem is not always the…
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Every growing home improvement company will face a project that does not go exactly as planned. An order may arrive with the wrong color. A piece of hardware…
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Home improvement companies are facing a new visibility problem. For years, contractors worked to appear in Google searches, paid ads, local listings, and lead platforms when homeowners needed…
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Growth Tools Can Create Opportunity, But the Business Still Has to Be Ready Home improvement contractors invest in new tools because they want better results. They want more…
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When Every Problem Climbs to The Top, Growth Starts to Slow Many home improvement companies grow because their owners know how to solve problems quickly. When sales slow…
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The Homeowner May Meet Your Company Through AI Before They Ever Meet Your Sales Team Home improvement companies face a growing challenge. A contractor can spend years building…
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Home service companies face a harder challenge when the phone keeps ringing, but fewer calls turn into booked jobs. For a time after the pandemic, strong demand gave…
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When Customers Stay for Years, Community Becomes Part of The Business One challenge in home improvement is that companies can become so focused on the next lead, the…
