Elevating the industry with insights from the nation’s top home improvement leaders.
336 articles published in 2026 under Feature Interview, newest first. Back to every article →
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Trusted Technology Is Changing What Home Improvement Sales Teams Need to Succeed Across the home improvement industry, sales leaders face a hard problem. They need reps who can…
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Contractors Do Not Need Another Sales Pitch. They Need Something They Can Use. Home improvement contractors hear sales pitches all the time. New software, new marketing plans, and…
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When Homeowners Can Compare Prices in Seconds, Contractors Need a Better Reason to Be Chosen Home improvement companies face a harder sales challenge today. Homeowners can search online,…
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A Better Product Only Creates More Value When Contractors Know How to Explain It Home improvement contractors often face a simple sales problem. Giving homeowners more product choices…
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Growth Means More When Employees Can See a Future for Themselves Growing companies often celebrate bigger revenue, more customers, new locations, and larger teams. But employees may look…
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Home Improvement Companies Are Adding More Technology, But More Tools Do Not Always Mean a Better Experience Home improvement companies have more technology choices than ever. Customer systems,…
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Strong Growth Can Still Feel Weak to The Customer Home improvement companies often measure growth by more leads, more appointments, more sales, stronger technology, and expansion into new…
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Growing home improvement companies are adding more technology than ever. Marketing may use one platform. Sales may use another. The call center may have its own system. AI…
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Staying Far Away from Insurance Can Leave a Growing Contractor Network Harder to Control Large home improvement companies often face the same problem as they grow. They may…
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More Technology Does Not Help If a Sales Rep Still Cannot Reach the Answer Home improvement sales teams face a common problem. A rep can walk into a…
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Better Payment Options Mean More When Salespeople Know How to Talk About Them Many home improvement companies already offer financing or payment options. The harder part is making…
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More Technology Does Not Help When Nobody Owns The Result Home improvement companies are adding technology faster than ever, but many leaders are running into the same problem.…
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Growth Gets Harder When Good Employees Cannot See What Comes Next One of the biggest challenges in a growing home improvement company is keeping strong employees focused on…
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Premier Home Pros Shows Why Strong Sales Teams Still Need a Clear Way Through Change One of the hardest challenges for a successful home improvement company comes when…
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Strong Leaders Eventually Face a Bigger Question Than How to Grow Home improvement leaders spend years learning how to build a strong business. Leads must come in. Sales…
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Lasting For Decades Is an Achievement, But Staying Relevant Is the Bigger Test Many home improvement companies spend years building a name that customers know and a team…
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A Strong Lead Flow Can Still Leave a Contractor Exposed Many home services companies can look healthy from the outside. Leads are coming in. Sales teams are busy.…
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A Signed Contract Means Less If the Homeowner Wakes Up Wanting Out One of the hardest parts of home improvement sales can begin after the customer says yes.…
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Why Cash Flow, Not Sales, Is The Quiet Problem Inside Strong Contracting Companies Most contractors do not lose sleep over the work. They lose sleep over the money…
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Sep 16, 2026
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Contractors Can Lose Trust Before the Sales Rep Ever Reaches the Door Home improvement contractors can spend heavily on leads, appointment setting, sales training, and closing systems, yet…
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When The Job Is Ready, Insurance Should Not Be the Reason It Stops Home improvement companies know how costly a single slow step can be. The homeowner may…
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Home improvement leaders know the feeling. A number that looked healthy last month has suddenly changed. Appointment rates fall. Marketing costs rise. Close rates slow down. Everyone can…
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Busy Teams Can Still Miss the Result When the Work Has No Clear Direction Home improvement leaders know what a long event day can look like. The team…
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Growing Companies Need New Talent, But They Also Need New Ways to Reach It A common growth challenge in home improvement is finding young people who want to…
