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Home Improvement

Home renovation and exterior services for residential properties

Trust Before The Estimate: How Lifetime Home Remodeling Turned Community Presence Into Real Homeowner Conversations At The GoPro Mountain Games

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The Best Customer Conversations Often Begin Before A Homeowner Starts Shopping One of the hardest challenges in home improvement is reaching homeowners before another company has already won their trust. Contractors spend heavily trying to appear at the exact moment someone searches for windows, siding, roofing, or another project. But homeowners do not spend most … Read more

You Have to Be Around: Michael Hollander Says Today’s Home Improvement Teams Need a Leader They Can See, Learn From, and Trust

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Weather Tite Windows has spent more than two decades serving Florida homeowners while building a team that reflects the business’s standards. Led by owner Michael Hollander, the company provides replacement windows, doors, hurricane protection, and other home improvement services across Tampa Bay and surrounding communities. Behind that customer work is a leadership approach built on … Read more

Growth Needs More Than Math: James Zayner Says Contractor Leadership and Business Growth Depend On People, Systems, and Execution

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Growth Gets Complicated When the Numbers Start Hiding The People Behind Them Growing a home improvement company can quickly become a numbers game. Leaders track leads, sales, conversion rates, marketing costs, and revenue because these metrics indicate whether the business is moving forward. But numbers cannot explain everything. They cannot show whether people feel valued, … Read more

Why Power100 Recognizes Lee Diamond as One of Home Improvement’s Sharpest Operators, And Why His Extreme Leadership Workshop Session Delivers

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Power100 explains why Lee Diamond, CEO of D5 Capital, continues to stand out as one of the most respected operators in home improvement investment, and why his August 26–27 session at the Extreme Leadership Workshop, “Own Your Numbers, Own Your Business,” delivers rare, battle-tested value for owners, executives, and contractors. Power100, the only unbiased third-party … Read more

Why Power100 Recognizes Wendy Harmeyer Among the Nation’s Elite Home Improvement Leaders, And Why Her Extreme Leadership Workshop Sessions Are a Must-Attend

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Power100 explains why Wendy Harmeyer, executive leader at Grosso University, continues to stand out as one of the most influential figures in home improvement sales training, and why her August 26–27 sessions at the Extreme Leadership Workshop deliver rare, actionable value for owners, executives, and contractors. Power100, the only unbiased third-party platform that ranks the … Read more

You Cannot Scale A Personality: Dominic Caminata Says The Right Proven Home Improvement Sales System Can Turn Different People Into Top Producers

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Grosso University Builds Salespeople Around a System, Not A Personality Many home improvement companies face the same growth problem. Their best salesperson may be the owner, founder, or sales manager who has spent years learning how to speak with homeowners, handle hard questions, and close jobs. That person may know the process so well that … Read more

Culture You Do Not Have To Force: Dmitriy Tupikov On How Caring First Helped Build A Trusted General Contractor In Sacramento

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Strong Teams Are Built When People Know Their Work and Their Lives Matter One of the hardest problems in the home improvement industry is not finding people. It is building a team that truly cares. Leaders want employees who take ownership, help when problems arise, protect the customer experience, and step up when more is … Read more

Performance Remodeling Leads the Field: A Complete 2026 Comparison of Southeast Michigan’s Exterior Remodeling Companies

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Power100 ranks Performance Remodeling as the best windows, siding, roofing, doors and gutters company across Metro Detroit, and the side-by-side numbers on pricing, warranties, reviews, financing and leadership show exactly why Homeowners in Commerce, Farmington Hills, Macomb Township, Novi, Plymouth, Rochester Hills, Romeo, Shelby Township, West Bloomfield and across Genesee, Livingston, Macomb, Oakland, Saginaw, St. … Read more

Revenue Is Not The Win: Heidi J. Ellsworth Says Contractors Must Know Their Numbers Before The Market Tests Them

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Strong Revenue Can Hide A Weak Business  Roofing contractors know how easy it is to feel successful when the phones are ringing, crews are busy, and new jobs keep filling the schedule. But Heidi J. Ellsworth, President and CEO of The Coffee Shops and Founder and Past Chairperson of National Women in Roofing, says activity … Read more

One Great Ad Is Not A Brand: Senja Spelman Says Consistency Turns Familiarity Into Long Term Growth

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Home improvement companies often face the same marketing problem. They invest in television, connected TV, direct mail, paid search, social media, or another new channel and expect the market to respond right away. If leads do not appear fast enough, the campaign gets cut. The next idea takes its place, and the company starts over … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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