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Rey Jilo

Affiniti CEO Aaron Bai Unveils America’s Financial Operating System To Power The American Dream For Independent Businesses

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Why America’s Independent Businesses Powered The First 250 Years And Need Purpose-Built Technology For The Next As the United States marks its 250th year as an independent republic, the foundation of American economic strength remains clear. America was not built by Wall Street boardrooms or coastal venture capital funds; it was built one storefront, workshop, … Read more

Caleb Nelson’s Win-Win-Win Leadership Model Explains Why Destination Motivation Became a Top Contractor Partner

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Power100 explores how shared value for contractors, homeowners, travel providers, and employees shapes the business behind our #1 Strategic Partner in home improvement At Power100, we look beyond what a company sells to understand why its business works. A useful product can solve an immediate problem, but an exceptional partner creates reasons for several people … Read more

“People Want To Give Less Of Their Time”: Josh Campbell Says Contractors Must Make It Easier For Homeowners To Get Help

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The Homeowner Wants Help, But the Contractor Keeps Asking for More When a homeowner calls for help with a broken air conditioner, a leaking pipe, or a heating system that has stopped working, they want one thing: to get the problem fixed as quickly as possible. But for many home service companies, the process of … Read more

“It Is Truly Being A Partner In The Place That They Live”: Greg Cummings And Todd Sigler Show Why Community Trust Matters For A Window And Door Replacement Company In Florida

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One of the hardest parts of growing a home improvement company is entering a new market where homeowners do not know the name yet. A contractor can open a location, start running ads, buy leads, and send a sales team into homes very quickly. What takes longer is trust.  Direct Remodels has seen that difference … Read more

“Help My Employees Be More Efficient”: David Mallette Says The Best Technology Makes The Team Faster And The Customer Better Informed

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Home improvement companies have more technology choices than ever. New AI tools, CRMs, chatbots, sales platforms, quoting systems, training tools, and customer portals appear all the time. The challenge is no longer finding software. The challenge is knowing which tools actually make the business easier to run and easier for the customer to understand.  David … Read more

“When I Tell a Customer I’m Gonna Do Something, I Gotta Do It”: How James Freeman Builds Accountability at PJ Fitzpatrick and Turns Every Homeowner Promise Into an Operating Standard

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October 21, 2026 — At Power100, we talk to hundreds of home improvement leaders every year. Almost every one of them says they care about the customer. Very few can explain, in plain words, how that care shows up in the parts of the business the homeowner never sees. James Freeman, CEO of PJ Fitzpatrick, … Read more

Tuning Into Body Language: How Home Improvement Sales Teams Communicate Confidence, Close More Deals, and Earn More Referrals

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By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands | Power100 Expert Contributor Homeowners decide whether to trust you long before you show them a price. The way you walk in, smile, listen, sit, and speak tells them who you are. Here is how home improvement sales … Read more

Why Power100 Ranks Richard Hotea Among the Nation’s Top CEOs: How Betting on Himself, His People, and Persistence Built Performance Remodeling Into a Great Company

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Power100 explains how Richard Hotea, Founder and CEO of Performance Remodeling, turned a simple belief that “scared money doesn’t win” into 20 years of disciplined growth, a team he trusts to lead, and partnerships with selective brands such as Infinity from Marvin and Costco. SHELBY TOWNSHIP, Mich. — Every business owner reaches a moment when … Read more

Affiniti Named Official Kit Partner Of Fort Lauderdale United FC In Strategic Alliance Advancing Financial Operations For South Florida Contractors

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Why A Professional Soccer Kit Partnership Reflects Affiniti’s Deep Commitment To Trade Contractors Commercial sports sponsorships are often treated by enterprise technology corporations as cosmetic branding exercises, placing logos on jerseys for consumer visibility while remaining detached from field operations. When Affiniti, the artificial intelligence financial operating system for America’s independent businesses, announced its partnership … Read more

How Edward Meister Is Using AI to Make People Stronger, Not Obsolete, Inside Pure Finance Group

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Power100 explains why Edward Meister’s belief in shared knowledge, not silos, has become Pure Finance Group’s real technology advantage and why that matters to every contractor who depends on fast funding, clear answers, and a finance partner that picks up the phone. Power100, the only unbiased third-party platform that ranks the best leaders and partners … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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