When The Numbers Look Off, Ask Why: Mohit Belani Says Good Data Should Be A Reflective Mirror, Not A Verdict
Home improvement leaders know the feeling. A number that looked healthy last month has suddenly changed. Appointment rates fall. Marketing costs rise. Close rates slow down. Everyone can see that something is wrong, but the reason is not always clear. Mohit Belani, Commercial Director at Leads.io, says this is where good data can help leaders … Read more