Alvin Field Marketing Often Gets Blamed Before Companies Give It The People And Support It Needs Home improvement companies often turn to home shows, retail events, fairs, and other face to face channels when they want more control over lead generation. But when results do not come fast enough, leaders may decide the channel does not … Read more
Belief Has To Start Before The Salesperson Ever Meets The Homeowner Home improvement sales can be a hard place to build long term success. Sales teams face pressure to hit goals, close deals, learn scripts, and keep up with a changing homeowner. But when the main reason for doing the job becomes the next commission … Read more
Contractors Need Answers Before The Lead And After The Sale Winning a roofing job is only one part of building a strong contracting company. Before the sale, homeowners have to find the contractor, trust the company, and see proof of its work. After the sale, a different set of questions begins. Contractors need to know … Read more
Military Appreciation Night Put a Different Kind of Service in The Spotlight Across home improvement and other service-driven industries, leaders often talk about giving back, helping people, and making a difference. The harder part is turning those words into action. Looking back at the 2025 National Western Stock Show Rodeo in Denver, Colorado, Greg Cummings … Read more
Growing home improvement companies often face the same problem. As the business grows, employees can become locked into the role they were initially hired for. They learn one job, follow one path, and are often expected to find their next step on their own. Victory Home Remodeling is taking a broader view of employee growth. … Read more
Premier Home Pros Is Rethinking What Faster Service Should Mean for the Homeowner One of the hardest challenges in home improvement is not only giving homeowners the right product. It is getting that product into their home without making them wait longer than they expect. Premier Home Pros is building its growth around that changing … Read more
Purpose Should Not Have to Wait for the Perfect Business Moment Home improvement leaders know how easy it is to keep moving the finish line. One month needs better revenue. The next needs stronger margins. Then there is a lead problem, a hiring need, or another part of the business that needs attention. In that … Read more
As home improvement companies grow, leaders face a hard question. Do they keep building every new idea inside the company, or do they look outside for proven systems that can help their teams improve? CAT Exteriors is showing that strong companies do not have to choose just one path. As a home exterior remodeling contractor … Read more
When The Market Changes Fast, The Best Leaders See It Before It Becomes a Crisis Home improvement companies can go from steady to stretched very fast. A vendor can slow down. Customer needs can shift. Staff capacity can change. New technology can change how homeowners want to buy. A process that worked well for years … Read more
More Marketing Channels Are Making Growth Harder to Measure Home improvement contractors have more ways than ever to reach homeowners, but that has also made marketing harder to judge. A company may invest in paid search, paid social, organic marketing, television, OTT, third-party leads, direct mail, events, and canvassing at the same time. The problem … Read more
