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“People Don’t Remember What You Say. It’s How You Make Them Feel”: EcoView Dealer Steve Says Destination Motivation Adds Another Layer To The Customer Experience While Helping Contractors Keep More Sales

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A Signed Contract Means Less If the Homeowner Wakes Up Wanting Out One of the hardest parts of home improvement sales can begin after the customer says yes. A homeowner may feel excited when signing the agreement, then start worrying hours or days later. It is a big purchase. They may think about the money … Read more

The Sale Starts Before You Walk Through The Door: Matt Lewis Says Home Improvement Sales Technology Must Meet Homeowners Before The In Home Appointment

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Contractors Can Lose Trust Before the Sales Rep Ever Reaches the Door Home improvement contractors can spend heavily on leads, appointment setting, sales training, and closing systems, yet still lose a homeowner before the salesperson ever arrives. The reason is simple. The customer has already started the buying process. They may have searched the company, … Read more

“The Job Is Ready. The Contractor Is Ready. Insurance Should Be Ready Too”: Josh Reznick Says Speed Can Keep Contractor Insurance From Becoming A Growth Bottleneck

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When The Job Is Ready, Insurance Should Not Be the Reason It Stops Home improvement companies know how costly a single slow step can be. The homeowner may be ready. The contractor may be available. Materials may be planned. The schedule may already be set. But if the contractor does not have the required insurance … Read more

When The Numbers Look Off, Ask Why: Mohit Belani Says Good Data Should Be A Reflective Mirror, Not A Verdict

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Home improvement leaders know the feeling. A number that looked healthy last month has suddenly changed. Appointment rates fall. Marketing costs rise. Close rates slow down. Everyone can see that something is wrong, but the reason is not always clear.  Mohit Belani, Commercial Director at Leads.io, says this is where good data can help leaders … Read more

“The Warranty Is Only Real When Something Goes Wrong”: Ryan Connet Says Great Home Improvement Companies Prove Their Reputation After The Sale

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For homeowners, choosing a contractor often means trusting promises that may not be tested until long after the project is finished. CAT Exteriors, led by Ryan Connet, CEO and Co-Owner, has been in business since 2004 and has grown beyond California into Arizona and Texas. As a company working across roofing, windows, siding, and other … Read more

“Hustle Is Like Gambling”: Samantha McGuinness Says Field Marketing Gets Better When Leaders Stop Rewarding Motion And Start Teaching A Better Way To Work

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Busy Teams Can Still Miss the Result When the Work Has No Clear Direction Home improvement leaders know what a long event day can look like. The team talks to homeowners for hours. People stay on their feet. Managers see the effort. Everyone goes home tired. But when the appointments are counted, the results may … Read more

“Negative Feedback Is Gold Dust”: Landon Taylor Says The Best Post Job Follow Up Fixes Problems Before It Asks Customers For More

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Great Follow-Up Starts by Listening Before Asking Home improvement companies often move fast once a project is complete. The production team moves to the next job. The sales rep moves to the next appointment. Marketing starts working on the next lead. In that rush, the customer who just finished the full experience can quickly become … Read more

“I Didn’t Realize The Value Until We Experienced It”: James Dobyne Says Destination Motivation Helped EcoView Dealers Raise Average Ticket While Lowering Cancellations

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The Best Sales Ideas Still Have to Prove They Work in A Real Home Home improvement contractors hear new ideas all the time. There is always a new sales script, new software, new lead source, new offer, or new incentive that promises better results. The hard part is knowing which ideas will still make sense … Read more

Meet Them Where They Are: Bennett Andelman Says Great Companies Must Learn How The Next Generation Thinks Before Asking Them To Buy In

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Growing Companies Need New Talent, But They Also Need New Ways to Reach It A common growth challenge in home improvement is finding young people who want to build a real career in the industry and then giving them a reason to stay. As companies add customers, teams, and markets, they also need future sales … Read more

“If You’re the Only One Talking About Your Business, That’s a Problem”: Brian Gottlieb Says Home Improvement Brand Reputation Grows When Other People Tell the Story

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A Strong Reputation Needs More Than the Company’s Own Voice Home improvement companies face a trust problem that more advertising alone cannot solve. Every contractor can say it offers great service, cares about customers, and has a strong team. The harder question is whether customers, employees, and community members say the same thing when the … Read more