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“If You Don’t Stay Up With It, You’re Going To Get Buried By It”: Donnie McMillan Jr. Says AI Will Rewrite How Homeowners Choose Contractors

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The Homeowner May Meet Your Company Through AI Before They Ever Meet Your Sales Team Home improvement companies face a growing challenge. A contractor can spend years building a strong team, using better products, improving installation, and taking care of customers, yet a homeowner may not see those differences when comparing companies. To a homeowner … Read more

“You Actually Need Better Salespeople”: Tyson Chen Says AI Call Coaching Software for Home Service CSRs Can Help Turn The Call Center Into A Stronger Sales Team

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Home service companies face a harder challenge when the phone keeps ringing, but fewer calls turn into booked jobs. For a time after the pandemic, strong demand gave many contractors room to grow even when parts of the sales process were not perfect.  Tyson Chen, Founder and Co-CEO at Avoca AI, says that the room … Read more

“Your Clients Are The Pool Boss”: Greg Cummings And Chris Argenziano Say Long-Term Growth Starts With Giving Back To The People Who Keep You In Business

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When Customers Stay for Years, Community Becomes Part of The Business One challenge in home improvement is that companies can become so focused on the next lead, the next sale, and the next project that the homeowner starts to feel like a number. That becomes harder to do when the relationship does not end after … Read more

The Fourth Sale Changes the Math: Dean Curtis Says Home Improvement Contractors Can Grow by Closing More of the Leads They Already Have

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The Next Opportunity for Growth May Already Be in Front of You When leads slow down, every missed sale becomes more costly for home improvement contractors. Companies spend money on marketing, book appointments, and send sales reps into homes, yet many still lose customers before a deal is signed. With fewer new leads coming in, … Read more

“There’s Some Steps In The Middle”: Tim Musch Says Home Improvement Contractors Are Losing Growth Between The Lead And The Close

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Home improvement companies often face the same hidden problem. Marketing brings in leads, sales teams focus on closing, and leaders watch the final numbers. But many homeowners disappear somewhere in between. Some never become appointments. Some appointments never get confirmed. Some leads reach a salesperson but never become a full sales presentation.  Tim Musch, Business … Read more

“We Help People Get Ahead Of Their Problems”: Dashaun Bryant Says Great Roofing Customer Experience Can Start At The Front Door

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One of the biggest challenges in roofing is that many companies think customer experience starts after a homeowner becomes a lead. They focus on the appointment, inspection, sale, and job. But the homeowner may form an opinion about the company long before any of that happens. Dashaun Bryant, Roofing Trainer and Coach at Roof Hustlers, … Read more

“Sometimes They Get It Right, Sometimes They Don’t”: Josh Campbell Says Great Contractors Must Fix The Consistency Problem In Their Call Centers

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A Great Customer Experience Should Not Depend On Who Answers The Phone When a homeowner calls for help with a broken air conditioner, a plumbing problem, or a heating system that has stopped working, they expect someone to answer and help them right away. But for many home service companies, giving every customer the same … Read more

“One Of The Best, Or Four Of The Average”: Todd Sigler Shows How A Lean Team Can Help A window and door replacement company in Florida Grow Faster

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As home improvement companies grow, one problem can show up fast. More revenue often brings more departments, more managers, and more steps before a decision gets made. A company can become bigger while also becoming slower. Direct Remodels has taken a different path. As the company grew from about $17 million toward a $50 million … Read more

“We Don’t Just Hire Anybody Off The Street”: David Mallette Says Great Window Companies Prove Quality Before They Enter The Home

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A homeowner can choose a high-quality window, pay a fair price, and still end up with a poor result if the installation is done incorrectly. That is one of the biggest risks in the window replacement industry. The product matters, but the person installing it matters just as much.  David Mallette, Owner and CEO at … Read more

“The Tool Works For Us, We Don’t Work For The Tool”: Michael Flores Says Technology Should Make People Better, Not Replace Them

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More Technology Does Not Always Mean Better Work Home improvement companies now have more software, AI tools, data platforms, and automation systems than ever before. That gives leaders more ways to improve their businesses, but it also creates a new problem. Every new tool promises to make work faster, easier, or more profitable. The hard … Read more

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