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Home Improvement

Home renovation and exterior services for residential properties

Connection Changes The Room: How Eric Nelson And Katrina Pool Say Destination Motivation Is Using DISC Insight To Challenge Assumptions, Build Trust, And Help Teams See Each Other Clearly

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At Destination Motivation’s Annual Planning Summit at The Georgian Hotel in Santa Monica, California, the team spent the day learning how communication, trust, and better understanding can help people work together with more care. The event gave team members time to look beyond first impressions and see how different communication styles can shape the way … Read more

AI May Know The Product, But Matthew Rogevich Says Trained Home Consultants Must Still Find What Is Really Happening Inside The Home

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Homeowners Have More Answers, But The Home Still Holds The Truth Homeowners now have more information than ever before. Before a roofing or siding contractor arrives, many people have already searched for shingle types, siding materials, attic ventilation, warranty terms, nail sizes, storm protection, and common signs of damage. AI can help them learn the … Read more

Simple Enough To Use In The Home: How Joel Says Grosso University Closers Camp Made The Closing System Clear, Practical, And Ready For Real Sales Conversations

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When The Closing Process Finally Feels Simple Many home improvement sales reps learn scripts, steps, products, and offers, but the close can still feel hard when they are sitting in the home. They may know the goal, but not always the next move. They may know what to say, but not always when to say … Read more

Collaboration Works Better When People Know Each Other’s Boundaries: How Victoria Ferzli And Magan Rutherford Say Destination Motivation Is Using DISC Insight To Improve Daily Communication, Team Trust, And Client Success

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Better Boundaries Help Strong Teams Work With More Care At Destination Motivation’s Annual Planning Summit at The Georgian Hotel in Santa Monica, California, the team spent the day learning how different people work, communicate, and respond. The event gave team members a clear way to understand each other’s style, respect each other’s space, and bring … Read more

Corey Cousins Says Destination Hope Gives Home Services Companies A Powerful Way To Support Foster Families Through Vacation Sponsorship

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When Influence Becomes A Responsibility To Serve During the Destination Hope Charity Walk, Greg Cummings, CEO of Power100, asked Corey Cousins, VP of Sales and Training at Destination Motivation, what it meant for the company to “dive into their heart” and give back through Destination Hope. Corey’s answer showed why this new mission means so … Read more

Use It Before It Changes You: Scott Berman on AI in home improvement And The Future Of Google Search, Website Visibility, And Growth

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AI Is Changing How Homeowners Find The Companies They Trust Across the home improvement industry, many leaders are facing the same hard question. AI is moving fast, but no one wants to waste time, money, or trust on tools that do not truly help the business. Some companies feel behind. Some are testing too many … Read more

Jeremy McKinney On AI Educated Homeowners: How PJ Fitzpatrick Is Raising The Standard For Accuracy, Integrity, And Home Improvement Consulting

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The Homeowner May Know The Questions Before The Door Opens One of the biggest challenges in home improvement sales is no longer a lack of customer information. It is the speed at which homeowners can now find it. For years, the contractor often entered the home with most of the product knowledge. The salesperson explained … Read more

AI Findability For Contractors: Paul Burleson And Greg Cummings Show How Generative Engine Optimization Helps Home Improvement Leaders Get Found Faster

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Inner Circle Shows Contractors Why Visibility Now Depends On Proof, Positioning, And AI Findability Many great home improvement contractors are doing strong work, but customers may never see the full story. A company may have happy homeowners, strong crews, good reviews, and years of trust in the field. But if that proof is not clear … Read more

AI Visibility For Contractors Takes Center Stage As Daniel Schmidt Of Demand IQ Joins Greg Cummings To Explain Why Brand Proof Must Start Before The Sales Visit

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When The First Online Impression Does Not Build Trust, The Buyer May Not Take The Next Step Many home improvement companies spend heavy money on ads, leads, and sales teams, but their first online impression may not clearly show why a homeowner should trust them. A buyer may find a company through Google, ChatGPT, a … Read more

Slow Down To Close Stronger: How Mike Says Grosso University Closers Camp Helped Him See Why Objection Handling, Patience, And System Gaps Matter In Home Improvement Sales

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When The Real Objection Gets Missed Many home improvement sales reps move too fast when a homeowner pushes back. They hear a concern, feel pressure, and rush to explain, lower the price, or close the deal. But when a rep moves too fast, they may miss the real reason the homeowner is not ready. That … Read more