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Feature Interview

The Blueprint Was In The Room: Paul Burleson Says Contractor Leadership And Business Growth Lessons At Pinnacle Could Help Other Leaders Build Smarter

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Success Is Easy to Admire And Much Harder To Rebuild Home improvement leaders often see the finished version of success. They see companies growing into new markets, strong sales teams producing results, leaders building trusted cultures, and businesses creating systems that seem to work at every level. What they do not always see is everything … Read more

Competition Without Chaos: Jeremy Atkinson of ContractingPRO Shares How Transparency, Data, And Leadership Can Build A Sales Culture That Wins Together

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Sales teams live with pressure every day. One person closes more jobs. Another earns more money. One rep hits the goal while another misses it. That competition can push people to improve, but it can also create tension when salespeople do not trust how leads are given out, how results are measured, or why one … Read more

SEO Is A Long Play: Vince Venditti Says Home Improvement Marketing and Lead Generation Need Multiple Demand Channels When Companies Want To Grow Fast

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A Good Marketing Channel Can Still Be the Wrong Answer for The Growth Timeline Home improvement companies often face the same marketing problem. A channel starts working, so leadership begins asking it to solve every growth need. SEO may bring organic traffic. Paid advertising may create faster demand. Canvassing may open doors in a new … Read more

A Business Needs A Pulse, Not Just A Process: Dmitriy Tupikov Says Growth Loses Its Meaning When Companies Become Only Numbers In And Numbers Out

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Growth Can Build Better Systems While Quietly Pulling A Company Away From Its Purpose  One of the hardest problems in the home improvement industry can appear after a company starts winning. More customers require stronger scheduling. More employees need clearer roles. More revenue brings tighter financial control. More projects require better systems. Those changes are … Read more

Daniel Rahmon Of Clever Digital Marketing Says Advertising Will Shape The Future Of AI Search And Home Improvement Customer Findability

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Home improvement companies are facing a new kind of search problem. For years, many contractors built their growth around Google, referrals, paid ads, social media, and strong local name trust. Those channels still matter. But homeowners are now asking deeper questions in new places. They are using AI tools to ask what to buy, who … Read more

Generic Content Is Quietly Erasing Good Companies From AI Search

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Here’s the uncomfortable part. The companies losing ground in AI search right now are not the bad ones. They’re the good ones who sound exactly like everyone else. I’ve sat across from more than 1,000 home improvement CEOs. Owners who built real companies, hired real people, took care of real families. And a lot of … Read more

Income Fuels Impact: Greg Cummings Says The Strongest Companies Grow When Purpose Becomes Part Of The Business

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Many home improvement companies know how to measure growth, but fewer stop to ask what that growth is meant to make possible. Leaders monitor leads, sales, revenue, job count, and new locations because these metrics keep the business healthy. Income pays employees, supports better systems, funds customer service, and gives a company the strength to … Read more

Ask The Contractor Who Already Tried It: Heidi J. Ellsworth Says The Best Business Decisions Start With Shared Industry Experience

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The Hardest Technology Question Often Comes After the Demo Roofing contractors face a common problem. There are more software platforms, digital tools, and business systems to choose from than ever before. Each one may promise faster sales, easier scheduling, better reports, stronger customer service, or more profit. Yet a good demo cannot answer every question … Read more

Six Months Changes Everything: How Tersh Blissett Says Contractors Can Prepare For AI Without Freezing Or Overspending

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AI Is Moving Faster Than Most Contractors Can Plan For For many home service leaders, the hardest part of AI is no longer deciding whether it matters. The harder question is deciding how much to invest when the tools may look very different six months from now. Contractors are being asked to make choices about … Read more

Is Grosso University the Best Sales Training Platform in the Home Improvement Industry? Inside the ContractingPRO Success Story With Jeremy Atkinson

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Power100 shares the PowerChat conversation with Jeremy Atkinson of ContractingPRO and Dominic Caminata of Grosso University, a real contractor story about how one Memphis company rebuilt its entire sales organization, scaled from one producer to a nine-person retail team, and turned a $5,000 check into a hiring statement. Yes. Based on Power100‘s research across more … Read more