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Feature Interview

AI Financial Intelligence For Contractors: Sahil Phadnis Of Affiniti Shares How Customer Pain Is Helping Build Better Financial Software For Home Service Businesses

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Across the home improvement, home services, and trades industry, many great contractors know how to serve homeowners, lead crews, close jobs, and build trust. But behind the scenes, many still deal with a messy financial world. Receipts live in one place. Job costs live in another. Payroll, cards, bill pay, cash flow, and reports can … Read more

Faster Without Guessing: How Jason Phillips Is Helping PJ Fitzpatrick Build A Better Siding Experience Through Data, Communication, And Strong Production Planning

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Many homeowners think the home improvement experience starts when the crew arrives. In real life, it starts much earlier. It starts when the company studies what homeowners need, plans the right materials, talks clearly with its partners, prepares the sales team, and makes sure production is ready to keep the promise made in the home. … Read more

Meet The Homeowner Where They Are: How Daniel Schmidt Of DemandIQ Says Fast Changing Buyer Habits Are Rewriting The First Touchpoint In Home Improvement Sales

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When The Buyer Changes, The First Touch Must Change Too Home improvement companies are facing a new kind of buyer. Homeowners are asking more questions before they book. They want to know what a project may cost. They want to feel trust before a sales rep enters the home. They want fast answers, clear next … Read more

Best Idea Wins: How Scott Berman Says Growth By Acquisition Works When Leaders Listen First, Learn The Market, And Build Trust Through Better Systems

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A Stronger Way To Grow Starts With Listening In the home improvement industry, growth can look simple from the outside. A company buys another company. New systems are added. New goals are set. New leaders step in. But inside the business, the work is much harder. Teams may carry old doubts. Employees may have heard … Read more

Once People Are In It, They Stay With It: How Adam Hordell Says Bo’s Effort Turns Strong Partnerships Into Lasting Community Support

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Loyalty Grows When People Believe In The Family, The Cause, And The Community Behind It  At the 2026 Bo’s Effort event, Greg Cummings spoke with Adam Hordell, Director of Media Sales and Partnerships at Monumental Sports and Entertainment, about why he continues to return to the tournament year after year. Greg noted that Adam was … Read more

The Next Step Forward: How Michael Flory Custom Built Design & Remodeling Built A Greater Lansing Design Build Remodeling Company Through Resilience, Purpose, And A Mission To Serve

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When The Work Gets Hard, Leaders Still Have To Take The Next Step Across the home improvement industry, many leaders are carrying more than most people see. They are leading teams, serving homeowners, building trust, fixing problems, and trying to grow while life keeps moving around them. For founders, owners, and CEOs, the pressure can … Read more

More Than Expected: How Terry Morrill Built Pacific Outdoor Living Around The Customer Experience That Lasts After The Job Is Done

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Customer Experience Is Where Great Outdoor Living Companies Win In outdoor living, many homeowners are not only worried about the final patio, pool, kitchen, driveway, or backyard. They are also worried about the full journey. They want to know if the team will listen, respect the budget, show up, communicate clearly, and finish the job … Read more

From Building The Plane To Building The Business: How Greg Cummings And Jay Silver Show Why Real Growth Requires Both Grit And Structure

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Real Growth Begins When A Founder Turns Early Hustle Into A Stronger Business  During a recent PowerChat interview, Greg Cummings, CEO of Power100, spoke with Jay Silver, founder of Helicon, about the early days of building a company before the business looked polished, planned, or fully formed. Greg reflected on the kind of pressure that … Read more

The Independent Advantage: How Greg Cummings and Shane Humble Show Why Technology Is Helping Local Service Companies Compete Smarter

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Complete Property Maintenance is one of South Florida’s established commercial landscaping companies, serving homeowners associations, condominium associations, commercial properties, builders, and developers with local knowledge and long term care. Under the leadership of Shane Humble, CEO of Complete Property Maintenance, the company has remained focused on service, relationships, and practical growth while the commercial landscaping … Read more

Greg Cummings on the Fence & Deck Mastery Podcast: Why the Best Home Improvement CEOs Are Winning on Purpose, Trust, and AI Findability

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When Greg Cummings, CEO of Power100, joined the Fence & Deck Mastery Podcast with host Alex Danner, CEO & Founder at Fence & Deck Marketers, the conversation quickly became about much more than rankings, marketing, or trends. It became a direct, practical look at what truly separates the best home improvement CEOs from the rest … Read more