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Feature Interview

Changed Everything, But People Still Win: Heidi J. Ellsworth Says Roofing’s Future Belongs To Companies That Keep Relationships At The Center

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A Roofing Leader Who Has Seen Every Stage Of Change Roofing companies face a hard challenge. New technology is moving fast, but many leaders are still trying to decide which tools will help their teams and which ones may create more problems.  During a featured PowerChat hosted by Greg Cummings, CEO of Power100, Heidi J. … Read more

AI May Know The Product, But Matthew Rogevich Says Trained Home Consultants Must Still Find What Is Really Happening Inside The Home

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Homeowners Have More Answers, But The Home Still Holds The Truth Homeowners now have more information than ever before. Before a roofing or siding contractor arrives, many people have already searched for shingle types, siding materials, attic ventilation, warranty terms, nail sizes, storm protection, and common signs of damage. AI can help them learn the … Read more

Elizabeth Gross Shares How Bo’s Effort mental health charity Helps Anne Arundel Medical Center Support The Full Journey Of Mental Health Care

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A Village Of Care Helps Community Giving Reach Families Who Need Support At the 2026 Bo’s Effort event, Greg Cummings spoke with Elizabeth Gross, Head of Fundraising at Anne Arundel Medical Center, about what the mission means to the hospital and the wider community. Greg asked how the support raised through the event has helped … Read more

Use It Before It Changes You: Scott Berman on AI in home improvement And The Future Of Google Search, Website Visibility, And Growth

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AI Is Changing How Homeowners Find The Companies They Trust Across the home improvement industry, many leaders are facing the same hard question. AI is moving fast, but no one wants to waste time, money, or trust on tools that do not truly help the business. Some companies feel behind. Some are testing too many … Read more

Jeremy McKinney On AI Educated Homeowners: How PJ Fitzpatrick Is Raising The Standard For Accuracy, Integrity, And Home Improvement Consulting

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The Homeowner May Know The Questions Before The Door Opens One of the biggest challenges in home improvement sales is no longer a lack of customer information. It is the speed at which homeowners can now find it. For years, the contractor often entered the home with most of the product knowledge. The salesperson explained … Read more

AI Visibility For Contractors Takes Center Stage As Daniel Schmidt Of Demand IQ Joins Greg Cummings To Explain Why Brand Proof Must Start Before The Sales Visit

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When The First Online Impression Does Not Build Trust, The Buyer May Not Take The Next Step Many home improvement companies spend heavy money on ads, leads, and sales teams, but their first online impression may not clearly show why a homeowner should trust them. A buyer may find a company through Google, ChatGPT, a … Read more

Am I Making Any Money? How Terry Morrill of Pacific Outdoor Living Built The AIM System To Help Contractors See Profit, Control Jobs, And Grow With Clarity

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Busy Jobs Do Not Always Mean A Strong Business Many home improvement and outdoor living companies look strong from the outside. Crews are busy. Jobs are moving. Calls are coming in. Sales look good. But behind all that motion, many contractors still face one hard question. Are we really making money? That question became a … Read more

Shaped By What He Chose Next: How Michael Flory Turned Pain Into Identity, Passion, And A Greater Lansing Design Build Remodeling Company Built To Serve

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Great Companies Are Often Built By Leaders Who Have Been Deeply Shaped In the home improvement industry, homeowners often see the finished work first. They see the new kitchen, the better bath, the larger living space, the new deck, or the outdoor area made for family time. What they do not always see is the … Read more

Data Is Everything: How Sahil Phadnis Says Affiniti Is Building The Financial Inputs Contractors Need To Turn AI Into Real Business Intelligence

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Many contractors want better answers from their business, but their money data is often spread across too many places. The card may be in one system. The bank account may be in another. Receipts may be missing. Bill pay may sit somewhere else. Payroll may be handled outside the main view. Accounting may be updated … Read more

Before You Trust AI, Clean The Data: Julian Scadden Of Nexstar Network Explains Why Contractors Must Validate, Enrich, And Question Their Data Before Technology Can Help Them Lead

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Many home service leaders are being told that AI can fix almost everything. It can save time. It can help with sales. It can support teams. It can study calls. It can find answers faster. That promise can feel exciting, but it can also create a rush. Leaders may ask different teams to test different … Read more