Elevating the industry with insights from the nation’s top home improvement leaders.
336 articles published in 2026 under Feature Interview, newest first. Back to every article →
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The Next Opportunity for Growth May Already Be in Front of You When leads slow down, every missed sale becomes more costly for home improvement contractors. Companies spend…
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Home improvement companies often face the same hidden problem. Marketing brings in leads, sales teams focus on closing, and leaders watch the final numbers. But many homeowners disappear…
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One of the biggest challenges in roofing is that many companies think customer experience starts after a homeowner becomes a lead. They focus on the appointment, inspection, sale,…
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A Great Customer Experience Should Not Depend On Who Answers The Phone When a homeowner calls for help with a broken air conditioner, a plumbing problem, or a…
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As home improvement companies grow, one problem can show up fast. More revenue often brings more departments, more managers, and more steps before a decision gets made. A…
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A homeowner can choose a high-quality window, pay a fair price, and still end up with a poor result if the installation is done incorrectly. That is one…
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More Technology Does Not Always Mean Better Work Home improvement companies now have more software, AI tools, data platforms, and automation systems than ever before. That gives leaders…
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Growth Gets Harder When Every Company Has a Different Problem A home improvement company can know exactly where it wants to go and still struggle to see what…
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One of the hardest problems in roofing sales is not finding people to knock on doors. It is finding the right person to lead them. A company can…
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When Giving Back Becomes Part of The Culture, People Can Feel the Difference Many home improvement companies talk about giving back, but the harder test comes when there…
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A Strong Sales Process Should Not Walk Out the Door with A Sales Rep Growing a home improvement company can create a problem that many leaders know well.…
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Home improvement contractors face a costly challenge when lead volume slows: every missed call, weak follow-up, lost appointment, and missed sales visit matters more. Tim Musch, Business Development…
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When Growth Gets Bigger, The People Behind It Matter Even More Across the home improvement industry, companies often talk about growth through bigger sales goals, new markets, stronger…
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For years, home service companies have faced the same problem. A homeowner calls for help, reaches an automated system, gets frustrated, and starts asking for a real person.…
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Across the home improvement industry, many contractors reach a point where working harder is no longer enough to keep growing. More leads can create more sales, but they…
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In the home improvement industry, growth can create a problem that many leaders do not see coming. As teams get bigger, people can become focused only on their…
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The Best Customer Experience May Be the Call That Never Has to Happen Homeowners can spend a lot of money improving their homes, only to face a frustrating…
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Home improvement contractors can have a great product, a trusted team, strong reviews, good financing, and a clear sales process and still lose the job. The reason may…
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Strong Companies Do Not Have to Choose Between Caring and Winning Across the home improvement industry, leaders face a hard question. How do you care deeply about your…
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A Pool Can Start the Backyard, But the Family Should Define It One of the biggest challenges in the pool industry is that homeowners can get caught up…
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Across the roofing industry, one challenge keeps showing up. Many homeowners do not look for help until they can see a problem. They may wait for a roof…
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Homeowners Hear Big Promises Every Day, But Employees Have to See Them First Home improvement companies often tell homeowners the same things. They care about their customers. They…
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August Put A Bigger Question In Front Of Every Home Improvement Leader Home improvement companies are facing a harder challenge than simply finding more leads or selling more…
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Your Best Sales Proof May Already Be Sitting Inside Your Completed Jobs Home improvement contractors can do great work for years and still struggle to show the next…
