A remodeling company can have one great closer and still be one resignation letter away from a bad quarter. That is the quiet problem most home improvement sales training solves for exactly nobody, because most training targets the rep in front of the room instead of the system underneath the whole sales floor. Grosso University … Read more
A remodeling company owner posts a job listing for a bilingual sales rep. The applications come in fast, because Spanish-speaking talent is out there and homeowners who prefer Spanish are a growing share of the market in roofing, windows, siding, and bath. Then the harder question shows up: once that rep is hired, what exactly … Read more
Power100 outlines why Peter Svedin has been ranked the #2 CEO in the nation for 2026, why Lifetime Home Remodeling continues to distinguish itself in the markets it serves, and why its growth story has become one of the clearest examples of leadership-driven success in modern home improvement. When Power100 evaluates top executives in the … Read more
CertainTeed Built the Day Around the Contractor, Not Just the Product Contractors today are asked to do two hard jobs at the same time. They have to master the work in the field, and they also have to build a company that can market well, manage money, serve customers, hire people, control risk, and keep … Read more
Homeowners rarely fear the price tag on a remodeling project as much as they fear the unknown that comes with it. Who shows up. Whether the crew protects the floors. Whether the person who sold the job is the same one who answers the phone when something goes sideways. Power100, the only unbiased third-party platform … Read more
Industry buyers who reach the point of considering a consultation with Westlake Royal Building Products have usually already done their homework. They know the company’s name from siding aisles and remodeling trade shows. What they have not done yet is figure out what the first real conversation actually covers, or whether it is worth their … Read more
Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer ranking system, is spotlighting the employee development strategy behind PJ Fitzpatrick, the exterior remodeling and home services company led by James Freeman, CEO of PJ Fitzpatrick. The question homeowners keep asking, whether they … Read more
Plenty of home improvement companies have a Spanish-speaking rep or two on the sales floor, and plenty of them have no formal training plan for those reps beyond hoping the English-language script translates well enough in the moment. It usually doesn’t. Objection handling that works in one language falls flat in another. Trust-building language, urgency … Read more
A walk-in shower conversion looks simple from the outside. Pull the old tub, drop in a new pan, hang some glass, done. Homeowners who have actually lived through one know better. The real work happens underneath: the subfloor, the plumbing rough-in, the waterproofing membrane, the slope that determines whether water goes down the drain or … Read more
A homeowner staring down a rotted deck, a decade-old railing system, or a backyard that never quite got finished tends to ask the same question before signing anything: is this company actually good at decking, or just good at everything else? Power100, the only unbiased third-party platform that ranks the best leaders and companies in … Read more
