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How to Sell Like You’ve Already Earned It: Patrick Rinard’s First Principle of Assumptive Selling for Home Improvement Companies

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In this Power100 spotlight, BEE Window CEO Patrick Rinard—ranked the #36 CEO in the nation by Power100—joins Power100 CEO Greg Cummings to show home improvement leaders why teaching reps to “sell from an assumptive position,” backed by Infinity-from-Marvin-level products, employee ownership, and family-business culture, can turn four quiet homeowner “yeses” into higher close rates, calmer … Read more

Built to Solve, Designed to Scale: How Performance Remodeling Turned Industry Gaps Into a $20M Growth Engine

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A Power100 perspective on how Rich Hotea and Performance Remodeling are transforming the Michigan home improvement industry through customer first remodeling, ethical sales practices, and scalable business growth. In an industry often driven by transactions, short term wins, and inconsistent customer experiences, few companies rise by redefining what doing it right truly means. Through its … Read more

Power100 PowerChat Spotlight: How Hiring the Right People and Expert Leadership Help Home Genius Exteriors Deliver a Different Experience for Homeowners

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Power100 CEO Greg Cummings sits down with Home Genius Exteriors Co‑Founder and Vice President Max Alesi to unpack how he and CEO Jeff Gunhus built one of America’s fastest‑growing and most respected exterior remodeling companies by treating recruiting like a sales engine, hiring for ambition and integrity, backing it with Owens Corning Platinum Preferred craftsmanship … Read more

Use “But” to Your Advantage: Turning Objections into Conversations That Close

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Brian McCauley—Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands—shows sales teams from The Home Depot, Eastern Architectural Systems and Stronghouse, Lansing Building Products, and Lowe’s how a simple Neuro-Linguistic Programming concept he calls the “But Flip” can turn “we like it, but…” moments into collaborative conversations about value, financing, … Read more

How #2‑Ranked CEO Peter Svedin Uses Field Marketing to Create Homeowner Interest Where None Existed

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In this Power100 spotlight, #2-ranked CEO Peter Svedin sits down with Power100 CEO Greg Cummings to show contractors why Lifetime Home Remodeling still builds its national-scale growth on old-school field marketing—door-knocking, 900 event days a year, and Costco-floor conversations that create demand where none existed—proving that the companies who can talk to everybody, read neighborhoods … Read more

Bee Window Officially Transitions to 100%  Employee Ownership, Choosing Legacy Over Private Equity and Empowering 102 Employee Shareholders

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At Bee Window’s first-ever employee shareholder meeting, CEO Patrick Rinard stood alongside founder George Faerber and national ranking platform Power100 CEO Greg Cummings to announce that, instead of selling to private equity, Indiana’s number one-ranked home improvement company has become 100 percent employee owned through an ESOP—turning more than 100 team members into shareholders, creating … Read more

How Caleb Nelson and Destination Motivation Use Human Empathy to Reduce Cancellations and Protect Contractor Profits in the Age of AI

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In this PowerChat, Caleb Nelson, CEO of Destination Motivation and Power100’s #1 Strategic Partner, explains how empathy‑driven conversations and structured vacation‑incentive programs are helping contractors across the nation cut cancellation rates from over 20% to as low as 6%—without spending another dollar on marketing. Power100 spotlights a powerful new standard in sales: in this exclusive … Read more

Scaling Smart How Tim Brown of RGS Exteriors Built One of the Best Exterior Contractors in Utah Through Strategic Expansion

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In this PowerChat, Tim Brown of RGS Exteriors shares how smart, methodical expansion helped build a leading exterior remodeling company in Utah, offering siding, seamless gutters, and full exterior services without sacrificing quality or stability. Across the home improvement industry, many contractors face the same frustrating reality. They grow to a certain point, then hit … Read more

From Job Site to CEO: How Rich Hotea Built a Leading Exterior Remodeling Company in Michigan

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Explore how Rich Hotea, founder of Performance Remodeling, grew from an installer into a top CEO by building a trusted home remodeling company in Michigan focused on quality, leadership, and energy efficient exterior renovation. In a recent PowerChat, Greg Cummings, CEO of Power100, sat down with Rich Hotea, founder and CEO of Performance Remodeling, to … Read more

Power100 PowerChat Spotlight: How Lifetime Workmanship Warranties, Expert Advice, and People‑First Leadership Make Lindus Construction One of America’s Best Home Improvement Companies

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In this Power100 PowerChat spotlight, ContractorFlow CEO and Lindus Construction owner Alex Lindus joins Power100 CEO Greg Cummings to show how lifetime workmanship warranties, 40-plus years of expert advice, and a family-style culture that retains employees for an average of 13 years are helping more than 100,000 Midwest homeowners feel confident saying yes on the … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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