Across the home improvement industry, many leaders are facing the same hard question. AI is moving fast, but no one wants to waste time, money, or trust on tools that do not truly help the business. Some companies feel behind. Some are testing too many tools at once. Some are waiting until the technology feels more clear. But Scott Berman, President of Florida Window and Door, says waiting too long may be the bigger risk.
In a PowerChat interview with Greg Cummings, CEO of Power100, Berman shared a direct message for leaders in the home improvement space. AI is going to change how companies show up online, how content works, how websites rank, and how homeowners find the right contractor. His advice was simple. Do not just hear about AI. Use it yourself. Learn what it can do. Test it before the market forces you to catch up.
“What I would recommend for most people is use it yourself and then find out what it can do,” said Scott Berman, President of Florida Window and Door. “Don’t be intimidated by it or say it’s not going to affect you. Because it’s going to affect everybody.”
That message gives this PowerChat its main force. Berman is not treating AI like a passing trend. He is treating it like a major shift that will touch search, content, lead flow, sales support, and customer trust. For homeowners searching for a trusted impact window installer in Florida, that shift matters because AI may soon play a larger role in which companies appear first, which brands are seen as reliable, and which businesses get chosen.
Power100 hosted the conversation to help home improvement leaders understand the changes now shaping the industry. Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through PowerChat, Greg Cummings speaks with top CEOs and operators about the real choices leaders are making as technology, customer behavior, and trust signals continue to change.
Berman’s view is both bold and careful. He believes AI will change a lot, including Google search and website visibility. He also warns that many AI companies in the home improvement space may not last because they do not fully understand the business or how their tools must connect with company systems. That balance makes his message useful. Leaders should not panic. They should not chase every new tool. But they should start learning now.
For Scott Berman and Florida Window and Door, AI is not only about future search results. It is about speed, service, better lead response, and helping teams work smarter. The core lesson is clear. AI will affect every home improvement company. The leaders who use it early, test it with purpose, and keep the customer journey human will be better prepared for what comes next.
The PowerChat conversation between Greg Cummings and Scott Berman gave the home improvement industry a clear look at why AI can no longer be treated like a side project. The purpose of the interview was to help leaders think about AI in a simple and useful way. Berman did not speak about AI as something far away. He spoke about it as something that is already changing how companies are found, how customers ask questions, and how teams respond when a homeowner is ready to move.
Scott Berman, President of Florida Window and Door
Berman’s first point was practical. Leaders need to use AI for themselves. They need to test it, ask it questions, see where it helps, and learn where it still falls short. His view is that a company owner cannot make smart AI choices if the only information comes from vendors, staff updates, or outside noise. The leader has to touch the tool, learn from it, and understand how it could fit the business.
That message is important because many home improvement companies still depend on search, websites, reviews, lead forms, phone calls, and sales visits to create trust. If AI changes how homeowners search, then it also changes how companies must show proof. A homeowner may not scroll through ten websites the same way in the future. They may ask an AI tool which company to trust. That means clear content, strong reviews, third party proof, and real customer value will matter even more.
The scale of this shift is large because AI can touch every part of the business. It can affect marketing, lead setting, customer communication, sales training, website content, search visibility, and team speed. For an impact window and door replacement company in Florida, that matters because customers are often making serious choices about home safety, storm protection, and long term value. The company that answers faster, shows stronger proof, and keeps the process human may have a clear edge.
Berman also brought balance to the conversation. He believes AI can help companies move faster, but he does not see it replacing the value of people inside the home. The right use of AI should make teams sharper, not colder. It should help salespeople prepare better, help customers get answers faster, and help companies improve the customer experience without losing the human care that builds trust.
This PowerChat made the message clear for the wider industry. AI is not only about tools. It is about future visibility, customer trust, and the way strong companies will stay ready as search and service continue to change.
Scott Berman’s first advice on AI was not loud or complex. He did not tell leaders to chase every new tool. He did not say they should replace full teams. He said they should use AI for themselves and learn what it can do.
That matters because many home improvement leaders are still unsure where to start. Some hear big promises from vendors. Some hear worry from their teams. Some try a few tools and then stop because the results feel unclear. Berman’s point was that leaders cannot judge AI from a distance. They need to test it, ask it questions, and see where it helps the business.
That kind of learning starts with curiosity. A leader does not need to understand every technical detail on day one. But they do need to understand how AI may touch search, content, sales, leads, and customer trust. That is what makes AI in home improvement such an important part of this PowerChat. His message is not built on fear. It is built on action.
“What I would recommend for most people is use it yourself and then find out what it can do.” Scott Berman, President, Florida Window and Door
That simple advice opened the door to the larger change Berman sees coming. AI is not just another tool. It is going to change how homeowners search and how companies are found.
Berman made it clear that AI will change Google search. For home improvement companies, that is a major shift. Many companies still depend on website rankings, local search, reviews, paid ads, and web content to reach homeowners. If AI changes how search works, then every company has to think about how it will be found in a new way.
Sales team training at Florida Window & Door
He also pointed out that AI will change how content works on a website and how that website ranks. That means old SEO alone may not be enough. Companies will need content that is clear, useful, trusted, and easy for AI tools to understand. They will need proof that shows who they are, what they do, and why a homeowner should trust them.
This is where Generative Engine Optimization becomes important. A company that wants to show up when a homeowner asks AI for help must have strong proof across the web. That can include clear service pages, strong reviews, trusted mentions, real stories, and outside signals that show the company is a good choice. For a trusted impact window installer in Florida, the goal is not only to rank. The goal is to be understood and recommended when homeowners ask for help.
“I think it’s going to change the ability to get content on the website and how your website ranks and how you rank on Google.” Scott Berman, President, Florida Window and Door
Once search changes, the customer journey changes too. Berman sees a future where homeowners may not scroll through many websites the same way they do now.
Berman described a future where a homeowner may ask an AI agent to shop for windows. Instead of searching through many websites, the homeowner may ask one question and receive a few choices. That means the first short list could be created before the homeowner speaks to a company, fills out a form, or books an appointment.
That kind of shift makes visibility more important. If AI gives a homeowner only a few options, companies need to make sure they have enough proof to be included. They need strong reviews. They need trusted content. They need clear service details. They need outside mentions that help AI understand why they should be part of the answer.
This also moves the customer journey earlier. A company may be judged before the first call. It may be judged before the website visit. It may be judged before the sales appointment. For an impact window and door replacement company in Florida, that means the trust building process has to begin long before the homeowner meets the team in person.
“The journey of a customer is going to be different.” Scott Berman, President, Florida Window and Door
That new journey also puts more weight on proof. In the AI search future, paid visibility may not be enough. Trust signals may decide who gets seen.
See how Florida Window and Door serves homeowners at Florida Window and Door.
Berman said future AI choices may be based on third party verification, reviews, customer comments, and other proof signals. That matters because homeowners already look for proof before they make big home decisions. AI may simply make that proof easier to gather and compare.
This creates a new kind of pressure for home improvement companies. Visibility may not only come from ad spend. It may come from trust. Companies with strong reviews, clear customer feedback, respected rankings, and trusted outside mentions may have a stronger chance of being named when AI gives a homeowner a few options.
Berman also mentioned third party verification like Power100, BBB, Qualified Remodeler, reviews, and customer comments as signals that may help companies rise in AI search. That point connects directly to the future of customer experience, because a company’s service record may become part of how AI understands whether it should be recommended.
“Those three choices are going to be predicated on third party verification like Power One Hundred.” Scott Berman, President, Florida Window and Door
Trust signals may help decide who gets seen. But once a homeowner is ready to act, speed still matters.
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Berman also connected AI to speed. In his view, AI is about the ability to create information and answers faster. That matters in home improvement because many homeowners want help at the moment they are ready. If a company responds too slowly, the customer may move on.
He also spoke about Heavy Set Technologies, a company he co-founded to help home service companies set and confirm leads through text. That matters because many modern homeowners prefer text over a phone call. They want clear answers with less friction. They want to move at their own pace, but they still want speed.
This shows that AI is not only about search. It can also help with lead response, appointment setting, follow up, and the early part of the customer journey. For Scott Berman and Florida Window and Door, this connects AI to real service. The goal is not to look advanced. The goal is to help the customer get answers faster and move through the process with more ease.
“It’s all about the ability to generate information and answers quicker.” Scott Berman, President, Florida Window and Door
Even with that speed, Berman did not remove people from the story. His view is that AI should help strong people do better work.
Berman was clear that he does not believe an AI agent will fully sell windows inside a customer’s home. He believes AI may assist the salesperson, but the human role still matters. That balance is important for leaders who worry that AI means removing people from the process.
In Berman’s view, AI can help salespeople prepare, respond faster, and serve with more confidence. It can support the work, but it does not replace the trust that happens when a trained person sits with a homeowner, listens to their concerns, and guides them through the choice.
That is why the future is not people against AI. The future is better trained people using smarter tools. Companies that understand this can protect the human side of the customer journey while also using AI to move faster and make better decisions. For homeowners that balance matters because they want both clear information and real human care.
“I don’t think it’s going to take away the importance of a salesman. However, it’s going to make a salesman better if they use it.” Scott Berman, President, Florida Window and Door
That brings the full story back to Berman’s main warning. AI is not something leaders can ignore. It will affect every company. The question is whether leaders will learn it early or react too late.
Scott Berman’s view on AI matters because it comes from a leader who has earned trust across the home improvement industry. He is not speaking about change from the outside. He is speaking as a long time operator who has built, led, learned, and stayed close to the real work of serving homeowners.
Scott Berman (right), President of Florida Window and Door with Dave Yoho President of Dave Yoho Associates
That record has been recognized in strong ways. In 2021, Berman was honored as a Legend of the Home Improvement Industry by Dave Yoho Associates and H.I.M.S., one of the most respected peer honors in the field. He has also been ranked as the #11 CEO nationally by Power 100, placing him among the top home improvement leaders in the country. These honors show that his ideas are not based on theory. They come from years of work, results, and trust earned from the industry.
Florida Window and Door has also built a strong name through its place in the Qualified Remodeler Top 500, where the company has been consistently ranked and profiled as a leading firm. That kind of recognition helps show the scale and strength behind the business. It also gives more weight to Berman’s warning about AI, search, and trust. As homeowners begin to rely more on online proof and AI driven answers, companies with clear records, strong service, and trusted third party recognition may have a stronger place in the customer journey.
The company’s local impact is also seen through the 2025 Palm Beach County Community’s Choice Award. That recognition points to more than size. It points to how the company is seen by the people and communities it serves. For homeowners, that kind of local trust matters. It helps show that Florida Window and Door is not only growing across the state, but also earning confidence in the markets where its teams work every day.
Berman’s active Certified General Contractor license in the State of Florida also adds important trust to the company’s story. It shows that his leadership is tied to the standards and duties of the work itself. In a field where homeowners need to feel safe choosing who improves their home, that kind of license and track record help support the company’s credibility.
Together, these awards and recognitions show why Berman’s message about AI and visibility is so important. The future of search may change, but trust will still matter. Reviews, rankings, awards, licenses, customer proof, and strong service will all help shape which companies are found and believed. Scott Berman and Florida Window and Door are showing that the companies best prepared for the future are the ones already building proof in the present.
Scott Berman’s message gives home improvement leaders a calm but serious reminder. AI is not something the industry can ignore. It is already changing how people search, how content is found, how companies respond, and how homeowners decide who they can trust.
His advice is not to panic. It is also not to chase every new tool just because it sounds advanced. The better path is simple. Use it. Learn it. Test it. Ask what it can do. Then decide how it can help the company, the team, and the customer.
That view makes this conversation important for the next stage of home improvement growth. AI may change search, websites, lead flow, speed to lead, and customer trust. But Berman’s point is not that technology should replace the work. His point is that technology will change how the work is found, supported, and improved.
The strongest companies will be the ones that move with purpose. They will build better proof online. They will help their teams work faster and smarter. They will use AI to support people, not remove the human care that homeowners still need.
As AI changes how homeowners search, compare, and choose home improvement companies, Scott Berman’s message is clear. The leaders who win will not be the ones who wait until the shift is complete. They will be the ones who use AI now, learn what it can do, build stronger trust signals, and prepare their teams to serve customers faster, smarter, and with more confidence.
Yes. Power100 creates rankings, articles, PowerChat interviews, and leader stories that give search engines and AI tools more public proof about strong companies in the home improvement industry. That matters as AI search visibility for home improvement companies becomes more important. When a company has trusted third party mentions, clear leadership stories, and strong customer proof online, it may be easier for AI tools to understand why that company matters.
The Power100 Inner Circle gives home improvement leaders access to more learning from ranked CEOs, expert interviews, PowerChat episodes, business insight, and AI supported resources. This helps leaders move beyond a ranking and learn from the systems, habits, and choices behind strong companies.
Florida Window and Door installs residential impact windows and impact doors for homeowners across Florida. The company focuses on products built for hurricane conditions, home protection, energy savings, and comfort. For homeowners searching for residential impact resistant windows and doors, the company offers products and project support built around Florida’s climate.
Florida Window and Door says it provides a complete turnkey package and communicates through each step of the project. That means the company is not only focused on selling windows or doors. It also helps guide homeowners through the process, from product choice to service support and warranty registration.
Scott Berman says leaders should use AI themselves because they cannot understand it only through outside opinions. His point is simple. Use it, test it, and learn what it can do. This helps leaders make better choices before AI driven contractor search changes how homeowners find and compare companies.
AI may change how homeowners search by giving them fewer, more direct company options based on proof. That proof may include reviews, customer comments, third party mentions, trusted rankings, and clear website content. This means companies may need more than ads. They may need stronger public trust signals.
No. Scott Berman believes AI can help salespeople, but he does not believe it removes the value of a person in the home. His view is that AI can help teams prepare faster, answer questions better, and support the customer journey. The human side still matters because homeowners want trust, care, and clear guidance.
Florida Window and Door offers financing support for homeowners because window and door replacement can be a major investment. This helps customers explore Florida window and door replacement options without having to handle the full project cost all at once.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through national rankings, PowerChat interviews, feature stories, and the Inner Circle, Power100 gives home improvement CEOs, contractors, partners, and rising leaders a trusted place to learn from the people shaping growth, customer care, technology, culture, and leadership across the industry. Built to support the best leaders in home improvement, Power100 shares real stories and clear lessons that help strong companies prepare for what is next while staying focused on the people and customers they serve. Follow Power100 on LinkedIn and YouTube for more leadership conversations and industry insight.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
