“The Biggest Part Is Our People”: Samantha McGuinness Says Contractors Must Hire For Field Marketing And Give The Program A Real Chance To Succeed
Field Marketing Often Gets Blamed Before Companies Give It The People And Support It Needs Home improvement companies often turn to home shows, retail events, fairs, and other face to face channels when they want more control over lead generation. But when results do not come fast enough, leaders may decide the channel does not … Read more