Skip to content
POWER100
Join Free

Home Improvement

Home renovation and exterior services for residential properties

“If You’re Not Innovating And Moving Forward, You’re Losing Ground”: Greg Cummings Says Home Improvement Leaders Cannot Stand Still While Opportunity Is Still Growing

by

Home improvement leaders face a hard question when the market starts to feel different: should they pull back and protect what they have, or keep improving while others slow down? Lead volume may not look like it did during the COVID boom, but Tim Musch, Business Development Specialist at Paradigm Vendo and Power100 Advisory Board … Read more

“I Don’t Think You Should Wait Until You Have A Problem”: Ryan Lococo Says Contractors Must Build Their Systems Before Growth Or A Slow Market Exposes The Weakness

by

Strong Companies Build Before the Pressure Forces Them to Change Home improvement companies often wait for a clear problem before they make a big change. When sales are strong, leads are coming in, and teams stay busy, an old process can still feel good enough. But that can change fast. Leads can become harder to … Read more

“Great Companies Shine When Something Goes Wrong”: Greg Cummings Says Growth Is Tested In The Moments Customers Remember Most

by

Every growing home improvement company will face a project that does not go exactly as planned. An order may arrive with the wrong color. A piece of hardware may be missing. A measurement may be off. A homeowner may expect something that was never included in the original scope. These moments can be hard, but … Read more

“I Need To Be Recognized In This New Form Of Communication”: Todd Sigler Says Contractors Must Help AI Understand The Reputation Homeowners Already Trust

by

Home improvement companies are facing a new visibility problem. For years, contractors worked to appear in Google searches, paid ads, local listings, and lead platforms when homeowners needed help. Now, more homeowners can open ChatGPT, Claude, or another AI tool and ask a direct question about whom they should hire.  That shift creates a new … Read more

Affiniti Named Official Kit Partner Of Fort Lauderdale United FC In Strategic Alliance Advancing Financial Operations For South Florida Contractors

by

Why A Professional Soccer Kit Partnership Reflects Affiniti’s Deep Commitment To Trade Contractors Commercial sports sponsorships are often treated by enterprise technology corporations as cosmetic branding exercises, placing logos on jerseys for consumer visibility while remaining detached from field operations. When Affiniti, the artificial intelligence financial operating system for America’s independent businesses, announced its partnership … Read more

“This Isn’t Gonna Fix It”: Greg Cummings Says The Best Strategic Partners Help Contractors Fix The Business Around The Tool

by

Growth Tools Can Create Opportunity, But the Business Still Has to Be Ready Home improvement contractors invest in new tools because they want better results. They want more leads, higher close rates, fewer cancellations, stronger customer retention, and more revenue. But buying the right tool does not always lead to the right result. A contractor … Read more

“Fail Fast, Fix Fast”: Michael Flores Says Companies Cannot Scale If Leaders Keep Rescuing Their People

by

When Every Problem Climbs to The Top, Growth Starts to Slow Many home improvement companies grow because their owners know how to solve problems quickly. When sales slow down, the owner steps in. When a team member gets stuck, the owner gives the answer. When a hard choice comes up, everyone looks to the top. … Read more

“If You Don’t Stay Up With It, You’re Going To Get Buried By It”: Donnie McMillan Jr. Says AI Will Rewrite How Homeowners Choose Contractors

by

The Homeowner May Meet Your Company Through AI Before They Ever Meet Your Sales Team Home improvement companies face a growing challenge. A contractor can spend years building a strong team, using better products, improving installation, and taking care of customers, yet a homeowner may not see those differences when comparing companies. To a homeowner … Read more

The Fourth Sale Changes the Math: Dean Curtis Says Home Improvement Contractors Can Grow by Closing More of the Leads They Already Have

by

The Next Opportunity for Growth May Already Be in Front of You When leads slow down, every missed sale becomes more costly for home improvement contractors. Companies spend money on marketing, book appointments, and send sales reps into homes, yet many still lose customers before a deal is signed. With fewer new leads coming in, … Read more

“There’s Some Steps In The Middle”: Tim Musch Says Home Improvement Contractors Are Losing Growth Between The Lead And The Close

by

Home improvement companies often face the same hidden problem. Marketing brings in leads, sales teams focus on closing, and leaders watch the final numbers. But many homeowners disappear somewhere in between. Some never become appointments. Some appointments never get confirmed. Some leads reach a salesperson but never become a full sales presentation.  Tim Musch, Business … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
Pre-order the book