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Home Improvement

Home renovation and exterior services for residential properties

“Technology Is Not Going to Solve a Faulty Process”: Dean Curtis Says Home Improvement Contractors Must Fix How They Sell Before Adding More Software

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The Problem May Not Be Your Software. It May Be the Way You Sell. Home improvement contractors spend thousands of dollars on new sales tools, better presentations, and software that promises to help their teams close more deals. Yet some companies continue to lose sales, struggle with poor closing rates, and watch their representatives follow … Read more

“It Is Truly Being A Partner In The Place That They Live”: Greg Cummings And Todd Sigler Show Why Community Trust Matters For A Window And Door Replacement Company In Florida

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One of the hardest parts of growing a home improvement company is entering a new market where homeowners do not know the name yet. A contractor can open a location, start running ads, buy leads, and send a sales team into homes very quickly. What takes longer is trust.  Direct Remodels has seen that difference … Read more

“Help My Employees Be More Efficient”: David Mallette Says The Best Technology Makes The Team Faster And The Customer Better Informed

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Home improvement companies have more technology choices than ever. New AI tools, CRMs, chatbots, sales platforms, quoting systems, training tools, and customer portals appear all the time. The challenge is no longer finding software. The challenge is knowing which tools actually make the business easier to run and easier for the customer to understand.  David … Read more

“When I Tell a Customer I’m Gonna Do Something, I Gotta Do It”: How James Freeman Builds Accountability at PJ Fitzpatrick and Turns Every Homeowner Promise Into an Operating Standard

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October 21, 2026 — At Power100, we talk to hundreds of home improvement leaders every year. Almost every one of them says they care about the customer. Very few can explain, in plain words, how that care shows up in the parts of the business the homeowner never sees. James Freeman, CEO of PJ Fitzpatrick, … Read more

“Make A Decision That This Is Important”: Michael Flores Says Community Impact Only Becomes Real When Leaders Build It Into The Business

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Community Impact Does Not Happen Just Because A Business Owner Cares Many home improvement leaders want their companies to make a difference beyond sales and completed projects. The challenge is finding room for that purpose while managing customers, payroll, hiring, growth, and the daily needs of the business. Michael Flores, President and Co-Owner of Expo … Read more

“If It Looks Like Chat Made It”: Brett Thornton Says Contractors Need AI Without Letting Their Marketing Feel Artificial

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Contractors Can Use AI To Work Faster Without Losing the Human Voice Customers Trust Home improvement companies face a new marketing problem. AI can help teams create content faster, research customers, build advertisements, write emails, and get more work done in less time. But the same tools that make marketing easier are also making much … Read more

“Help People All Get To Number 1”: Tom Goldsmith Says The Best Companies Grow By Sharing What Works

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Strong Companies Can Compete Without Keeping Every Winning Idea to Themselves Home improvement companies compete every day for homeowners, strong sales teams, new markets, better leads, and more market share. That pressure can make successful businesses want to protect every lesson they have learned. Yet Infinity by Marvin has built a national partner network around … Read more

Tuning Into Body Language: How Home Improvement Sales Teams Communicate Confidence, Close More Deals, and Earn More Referrals

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By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands | Power100 Expert Contributor Homeowners decide whether to trust you long before you show them a price. The way you walk in, smile, listen, sit, and speak tells them who you are. Here is how home improvement sales … Read more

“Legacy Is What You Build When You Know Who You Are”: Greg Cummings Says The Biggest Goals Start With A Clear Mission

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Big Goals Mean More When They Grow from A Clear Mission Many home improvement companies know how to set a bigger revenue target, hire more people, or plan the next location. The harder question is why that growth matters in the first place. Without a clear mission, bigger numbers can give a team something to … Read more

“Getting Paid Has Nothing To Do With Being A Professional”: Dashaun Bryant Says Great Roofing Sales Reps Do The Work Others Avoid

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One of the biggest challenges in roofing sales is that many reps enjoy the rewards of the job more than the habits that create those rewards. They enjoy running appointments, closing deals, earning commissions, and getting recognition. But the harder work can be easy to avoid. That work includes creating new business, learning, keeping good … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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