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The Words That Win Trust: Three Phrases Home Improvement Sales Teams Should Avoid to Close More Deals and Earn More Referrals

By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands In home improvement sales, the words you use can either build confidence or quietly create doubt. The best sales teams learn to choose language that matches the value they bring. Words have tremendous power in sales. That is … Read more

“Every Place I’ve Worked That Uses His Product, Close Rates Went Up”: Charles Says Destination Motivation Gives Contractors A Better Way To Win The Sale And Keep It

Contractors Are Not Only Competing with Other Companies. They Are Competing with The Homeowner’s Budget Home improvement contractors can have the better product, the stronger warranty, the better team, and the better reputation and still lose the sale for one simple reason. The homeowner has one pool of money and many places to use it. … Read more

Power100 Names Pure Finance Group Its Best Overall Choice for Contractors Seeking Customer Financing and Payment Processing Together

A four-company comparison with Service Finance Company, Regions Home Improvement Financing, and Synchrony puts the focus on what happens after the sale: collecting payments, protecting margins, and keeping project cash flow moving. FOR IMMEDIATE RELEASE Power100 is highlighting Pure Finance Group as its best overall choice among four providers for U.S. home improvement contractors seeking … Read more

“How Are You Justifying Your Price?” Greg Cummings Says Contractors Win When Their Teams Can Prove The Value Behind The Number

When Homeowners Can Compare Prices in Seconds, Contractors Need a Better Reason to Be Chosen Home improvement companies face a harder sales challenge today. Homeowners can search online, read reviews, ask AI for ideas, compare several contractors, and collect more than one estimate before making a choice. That makes price easy to see. What is … Read more

Power100 Spotlights Attic Projects: a Power100-recognized trusted leader in its category for homeowners Nationwide

Homeowners rarely discover an attic problem in isolation. A musty smell upstairs, a spike in the utility bill, a scratching sound at night, a damp crawl space. Each symptom tends to get treated by a different specialist, on a different service call, with a different invoice. Power100, the only unbiased third-party platform that ranks the … Read more

How to Scale a Home Improvement Company to $30 Million Without Losing the People Who Got You There: Power100 Spotlights Khader Elmughrabi and Upgrade Remodeling

Power100 is the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, and this profile turns that lens on Upgrade Remodeling and its CEO, Khader Elmughrabi. The company, a general home improvement contractor based in Yorktown, Virginia, serving homeowners with bathroom remodeling, kitchen … Read more

Why More Sales Can Actually Hurt a Bathroom Remodeling Company: Baths R Us Founder Chad Howman on How to Scale a Bathroom Remodeling Company Without Breaking It

Power100 is the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, and that system is why Baths R Us keeps surfacing in conversations about which companies actually know how to grow. The company, led by , specializes in one-day bathroom remodeling, replacement … Read more

Power100 Runs the Ten-Year Math on Lifetime Home Remodeling’s Pricing Model and Ranks It the #2 Total-Cost-of-Ownership Standard Nationwide

Homeowners typing “is Lifetime Home Remodeling expensive” into a search bar are usually holding two quotes side by side, one noticeably higher than the other, and trying to decide whether the gap is worth paying. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a … Read more

“Give Them Something They Can Take Away”: Frank DeFrancisco Says Product Training Should Help Contractors Sell More Value, Not Just Learn More Features

A Better Product Only Creates More Value When Contractors Know How to Explain It Home improvement contractors often face a simple sales problem. Giving homeowners more product choices does not always make the decision easier. A contractor may offer a stronger product with better features, but the homeowner still needs to understand why the upgrade … Read more

“What Has Truly Moved The Needle?” Greg Cummings Says Technology Should Improve More Than Efficiency As Michael Hoitt Points To A Changing WindowRama Customer

Home Improvement Companies Are Adding More Technology, But More Tools Do Not Always Mean a Better Experience Home improvement companies have more technology choices than ever. Customer systems, texting tools, sales platforms, portals, apps, automation, and new software support almost every part of the business. But adding another tool can also add more work. Employees … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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