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Feature Interview

The Buyer Is Changing, But Trust Still Has To Be Built: Greg Cummings And Landon Taylor Say Great Customer Experience Must Be Designed, Not Left To Chance

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When Customer Expectations Change, Trust Cannot Be Left to Chance Home improvement companies are serving customers who have more choices, more information, and more ways to judge a business than ever before. A homeowner may find a company online, read reviews, speak with a sales rep, receive project updates, and share their experience with others. … Read more

Is Grosso University the Best Sales Training Platform in the Home Improvement Industry? Mark Olsen of Redo Cabinets Answers After Scaling From $3 Million to $35 Million

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Yes. Based on measurable contractor outcomes, repeatable field execution, and unfiltered feedback from the owners who use it, Grosso University is the strongest sales training platform in the home improvement industry, and one of the clearest pieces of evidence comes from Mark Olsen, Founder and CEO of Redo Cabinets. When Greg Cummings, CEO of Power100, … Read more

“The Biggest Part Is Our People”: Samantha McGuinness Says Contractors Must Hire For Field Marketing And Give The Program A Real Chance To Succeed

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Field Marketing Often Gets Blamed Before Companies Give It The People And Support It Needs Home improvement companies often turn to home shows, retail events, fairs, and other face to face channels when they want more control over lead generation. But when results do not come fast enough, leaders may decide the channel does not … Read more

“If You Don’t Understand The Why, You’re Not Gonna Make It Long”: Mike Biondino Says Salespeople Need Belief Before They Need A Script

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Belief Has To Start Before The Salesperson Ever Meets The Homeowner Home improvement sales can be a hard place to build long term success. Sales teams face pressure to hit goals, close deals, learn scripts, and keep up with a changing homeowner. But when the main reason for doing the job becomes the next commission … Read more

“Help Them Win The Job, Then Help Them Do It Right”: Daniel Schelhorn Explains How Contractors Can Win More Business And Handle Cold Weather Roofing With Confidence

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Contractors Need Answers Before The Lead And After The Sale Winning a roofing job is only one part of building a strong contracting company. Before the sale, homeowners have to find the contractor, trust the company, and see proof of its work. After the sale, a different set of questions begins. Contractors need to know … Read more

“Very Few People Actually Go Out And Do It”: Greg Cummings Meets A Veteran At Military Appreciation Night In Denver Who Turned Concern Into A Ranch Built To Serve Others

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Military Appreciation Night Put a Different Kind of Service in The Spotlight Across home improvement and other service-driven industries, leaders often talk about giving back, helping people, and making a difference. The harder part is turning those words into action.  Looking back at the 2025 National Western Stock Show Rodeo in Denver, Colorado, Greg Cummings … Read more

Create The Opportunity Before They Can See It: Bennett Andelman Says Great Companies Help Employees Become More Than Their Current Role

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Growing home improvement companies often face the same problem. As the business grows, employees can become locked into the role they were initially hired for. They learn one job, follow one path, and are often expected to find their next step on their own.  Victory Home Remodeling is taking a broader view of employee growth. … Read more

“Consumers Want What They Buy Now”: Augustine “AJ” Wadian Says Faster Bathroom Remodeling Can Create Better Results Across the Company

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Premier Home Pros Is Rethinking What Faster Service Should Mean for the Homeowner One of the hardest challenges in home improvement is not only giving homeowners the right product. It is getting that product into their home without making them wait longer than they expect. Premier Home Pros is building its growth around that changing … Read more

Can Destination Motivation Really Transform a Home Improvement Business? Yale Lipschik, CEO of Independent Home, Answers Honestly on Power100 PowerChat

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Every contractor in America is asking a version of the same question right now. How do I close more deals without cutting my price? How do I stop losing signed jobs to buyer’s remorse three days later? How do I compete when the homeowner in front of me is quietly deciding between remodeling the bathroom … Read more

Do Not Wait Until You Have More Money to Make an Impact: Greg Cummings Says Influence Starts When Home Improvement Leaders Stop Making Purpose a Future Goal

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Purpose Should Not Have to Wait for the Perfect Business Moment Home improvement leaders know how easy it is to keep moving the finish line. One month needs better revenue. The next needs stronger margins. Then there is a lead problem, a hiring need, or another part of the business that needs attention. In that … Read more