When The Market Changes Fast, The Best Leaders See It Before It Becomes a Crisis Home improvement companies can go from steady to stretched very fast. A vendor can slow down. Customer needs can shift. Staff capacity can change. New technology can change how homeowners want to buy. A process that worked well for years … Read more
More Marketing Channels Are Making Growth Harder to Measure Home improvement contractors have more ways than ever to reach homeowners, but that has also made marketing harder to judge. A company may invest in paid search, paid social, organic marketing, television, OTT, third-party leads, direct mail, events, and canvassing at the same time. The problem … Read more
When Growth Creates Distance, Strong Leaders Find a New Way to Stay Close As companies grow, one of the hardest things for a CEO to protect is the connection with the people doing the work. In a smaller business, leaders often know every employee by name. They see them in the office, visit the same … Read more
Home improvement companies can spend more on marketing, bring in more leads, and still struggle to turn those opportunities into sales. That is one of the hardest problems facing growing contractors today. During a PowerChat hosted by Greg Cummings, CEO of Power100, Mohit Belani, Commercial Director at Leads.io, shared what he sees across home improvement … Read more
Home improvement companies face a hard growth problem. A sales team can post a strong close rate and still miss many homeowners who never wanted to enter that sales process in the first place. As buying habits change, contractors must think beyond how well they close the people already sitting at the table. Hover is … Read more
When Contractor Risk Lives in More Than One Place A contractor can do great work and still leave the business exposed if the right protection is not in place. Risk does not only live inside the home where the work is being done. It can follow the contractor onto the job, affect the people doing … Read more
As home improvement companies grow into new markets, one challenge becomes harder to solve: keeping employees connected to the same purpose while giving them room to grow. CAT Exteriors has built its growth around more than systems and services. Led by Ryan Connet, CEO and Co-Owner of CAT Exteriors, the company serves homeowners across California, … Read more
Home Improvement Companies Are Growing Revenue, But Do They Know What That Growth Really Costs? Home improvement companies spend every day trying to create more leads, book more appointments, close more sales, and grow revenue. But a bigger sales number does not always mean a marketing department is making more money. That challenge is at … Read more
Home improvement companies spend a great deal of time trying to win the next lead. They invest in ads, sales teams, follow-up, and new ways to reach homeowners. Yet one of their strongest growth opportunities may already be inside the business. Snoball, led by CEO Landon Taylor, helps service companies turn happy customers into more … Read more
A Strong Home Improvement Brand Has to Give People More Than Another Ad Home improvement companies face a hard challenge today. Leads cost more, homeowners see more ads, and contractors have to work harder to earn attention. For companies, the lesson shared by Brian Gottlieb, Best Selling Author of “Beyond the Hammer” and Inspirational Speaker … Read more
