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“They’re Happy To Be There, And It Shows”: Chris Argenziano Says Great Customer Experience Starts With A Team That Feels Valued

The Customer Experience Starts Before the Team Ever Reaches the Home Home improvement companies often try to improve customer experience by changing what happens in front of the customer. They add new scripts, more training, better systems, and new service rules. But those steps can only go so far when the people delivering the experience … Read more

“Technology Should Empower Your Team, Not Distract It”: Greg Cummings and Augustine “AJ” Wadian Say Connected Systems Make Better Decisions Possible

Premier Home Pros Is Building Technology Around the People Who Have to Use It Home improvement companies have more technology available to them than ever before, but that does not mean running the business has become easier. Sales teams may have one system. Marketing may use another. Customer information may live somewhere else. Production, scheduling, … Read more

Would We Hire For It? Would We Fire For It? Ryan Shutt Says Culture At Allied Siding And Windows Must Be A Standard, Not A Slogan

Across home improvement, growth can put company culture under pressure. Teams get bigger. Sales goals rise. New leaders come in. Strong performers may test the rules. In those moments, the values a company talks about can either guide real decisions or become words that no longer mean much. At Allied Siding and Windows, Ryan Shutt … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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