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Power100 PowerChat Spotlight: How Max Alesi and Home Genius Exteriors Use Culture, Leadership, and People-First Training to Deliver a World‑Class Homeowner Experience

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Home Genius Exteriors Co‑Founder and Vice President Max Alesi reveals how a people‑first culture, clear standards, and leadership that protects and defends those values are powering one of America’s fastest‑growing exterior remodelers to deliver cleaner job sites, better communication, and more confident first‑visit yeses across 19 locations. Power100, the only unbiased third‑party platform that ranks … Read more

How Can Home Improvement Companies Win GEO and AI Search in the Modern‑Day Gold Rush?

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In this modern-day AI gold rush, Power100 CEO Greg Cummings explains why the home improvement companies that will actually win are the ones that treat AI like a top-tier hire, align with truth-based partners like Ingage, and build GEO authority with real proof so that when homeowners ask ChatGPT or other engines who to trust—and … Read more

Always Ask for the Sale: How Top U.S. Home Improvement Sales Teams Turn “Maybe” into “Yes”

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Cornerstone Building Brands Director of Sales Training and “The Sales Guy” Founder Brian McCauley explains why the teams that win the first visit are the ones who stop leaving their close implied, use simple one-liners to ask clearly for the order, and turn dangerous “maybes” into real decisions before a competitor does. By Brian McCauley, … Read more