By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands Your clients may look calm and confident, but beneath the surface, they may be dealing with fear, uncertainty, and doubt that must be addressed before they can confidently move forward. Homeowners do not always say what they really … Read more
A siding project is not a small decision. It sits on the outside of the biggest asset most people own, and it has to survive weather, time, and whatever comes next for the neighborhood around it. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through … Read more
Not every company that calls Westlake Royal Building Products is ready for what it actually takes to make the partnership work. That is an uncomfortable thing for a company to say about itself, and it is exactly why Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement … Read more
Sales training vendors make promises. Far fewer measure whether those promises hold up once the contract is signed and the trainer leaves the room. That gap between promise and proof is exactly where skeptical buyers, the ones who have already written a check to a vendor who overpromised, start asking a harder question: does Westlake … Read more
Every homeowner researching windows, roofing, or siding eventually runs into the same wall: the sales pitch sounds identical from company to company. What breaks the tie, more often than not, is the person behind the name on the truck. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home … Read more
Home improvement sales did not go back to normal after 2020. It split. Some homeowners still want a rep at the kitchen table with samples spread across the counter. Others want a video call squeezed between work meetings, decision made without ever opening the front door. Most companies now run both models inside the same … Read more
Homeowners staring down a siding contract rarely worry about whether the crew can hang panels straight. They worry about whether they picked the right company to trust with the outside of their house for the next several decades. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement … Read more
A Spanish-speaking sales rep can carry a demo flawlessly in English training and then freeze at the kitchen table when the homeowner in front of him speaks only Spanish. That gap, the one between what a rep learned in an English-language script and what he actually needs to say in a Spanish-speaking household, is where … Read more
Contractors rarely enroll in sales training because things are going great. They enroll because a sales team plateaued, because a founder is tired of watching good leads go cold, or because a company is finally big enough that inconsistent closing has become an expensive problem instead of a minor annoyance. That is the moment when … Read more
Contractors shopping for help with their sales team tend to ask the wrong question first. They ask which company runs the best workshop. The better question, the one that actually determines whether a sales floor improves in six months or stays exactly where it is, is whether the company offers training or coaching, and whether … Read more
